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UK Newsletter February 2018

What a start to 2018 it has been. Our 2017 Scholarship class have graduated in style, our 2018 Fellowship kicked off in the Austrian Alps, we’re on the verge of launching five new apprenticeships via the Foundation, and the Inspire team have launched their 2018 calendar.

And news just in…we are extremely delighted and excited to announce that The Marketing Academy USA will be launching in Spring 2018.  Powered by Salesforce, The Marketing Academy USA Scholarship Programme will follow the same layout as the UK and Australia incorporating our 4 P’s – Personal Development, Professional Development, People Development and Purpose.  If you would like to get involved (or know anyone who may want to get involved) as a sponsor, mentor, coach, judge or speaker please email

Here is your update on all things Marketing Academy!

Scholarship update:

Last Thursday we were delighted (and a little bit sad) to graduate our Scholarship cohort of 2017 in true style at the citizenM Hotel, Tower Hill. Charlotte Langley, Scholar, summed up what has been an amazing year and everything she learned on our blog.

“All good things come to an end and how sad all the 2017/18 scholars are that our 9-month programme is now over, but how lucky we are to have had what can only be described as a life-changing experience.”

Thank you to the mentors, coaches, partners, speakers and everyone who made the year possible, particularly those who were winners of the 2017 Mentor Awards.

We can’t wait to do it all again with the 2018 cohort. Speaking of which… there are less than 7 days remaining to nominate your future marketing talent here!

Fellowship Update

The recently appointed 2018 Fellows spent a packed four-day stay at McKinsey and Co’s Alpine University in Kitzbuhel, Austria where they kicked off their 9-month Fellowship journey.  You can meet the new fellows here.

The week began with masterclass sessions in all areas of board stewardship, and included cutting-edge knowledge and leadership lectures run by Thomas Barta. In the evenings there was also enough time for a touch of curling! Mentoring has commenced and they are starting to work with their coaches organised by Wisdom 8. They’ll be together again in London for their second 4-day residential in June.

It’s official – 2018 has kicked-off with a flying start. We held the first of our 2018 events – a coaching breakfast with Alexandra Lichtenfeld, founder of Client Matters – and have nearly filled our 2018 calendar. There’s a full list of upcoming events below but these are 2 we’re particularly excited about: Our annual Inspire Live event and a lecture with Professor Mark Ritson.

Inspire Lecture: Mark Ritson – Marketing in 2018. F**k Me. In an animated and applied talk, Professor Mark Ritson will spend the morning of 5th March reviewing the current state of marketing thinking and offering practical suggestions on how to be a successful marketer when all around you appear to be losing the plot. Find out more and buy your ticket here. We’ve partnered with AAR, the experts in client:agency relationships to bring you this event.

Inspire Live: The work revolution. Back for a 5th year on 26th April our flagship event – Inspire Live – gathers an inspiring array of speakers and focuses on how to future-proof your business, your leadership and yourself. We’ll make sure you leave the day feeling energised; with practical actions for your personal development and your business. Get ahead of the work revolution and grab your ticket before they sell out!

And also in the calendar are:

  • The Power of Improvisation (Coaching Breakfast, 8th March). Tickets here.

  • How to be a Creative Ninja (Coaching Breakfast – 24th May) Tickets here.

  • Leading with Boom (Coaching Breakfast – 28th June). Tickets here.

100% of the funds raised from all Inspire events are donated to The Marketing Academy Foundation.

Foundation Update

We have now received the grant funding for our five Direct and Digital Marketing Apprentices and are now recruiting for the Individuals starting at Virgin Atlantic and The Marketing Society. We will be seeking applications for more host companies in March.

We are developing a schools outreach programme in partnership with Atomic and hope to connect this with a summer internship for 10 people and will be approaching potential sponsors this month.

Current apprentices, Kennedi and Roberta, are studying hard for their CIM Foundation certificates and are thriving at The Prince’s Trust. We will be continuing our eight-year partnership by providing the Trust with another apprentice when the ladies leave in the summer!

Partner Spotlight: Brand Learning

New research from Brand Learning reveals that managers are vital in translating strategy into winning solutions, enabling a growth culture and developing talented teams for the future, but they are one of the least supported cohorts in organisations today.

The daily reality of being a manager is tough. Only 18% of managers focus on commercial success through developing people. Not through a lack of desire to support people growth, rather a lack of practical support in connecting people growth to business growth. Sound familiar?

The research uncovered 3 Growth Practices for Managers that are easy to adopt, have immediate performance impact, and are available by downloading the toolkit

Job Moves

Fellow Alumni Gary Booker is now Chief Marketing, Innovation & Strategic Officer at Rentokil Initial
Fellow Alumni Kristof Fahy is now Chief Customer Officer at Hostelworld Group
Fellow Alumni Otto Rosenberger is now Chief Operating Officer at Iglu
2017 Scholar Jess Haigh is now Acting Managing Director for Cedar Hong Kong
2012 Scholar Jenny Jones is now Director at Rosebank Gardening
2017 Scholar Andrew Brown is now Senior Brand Manager at Hasbro
2017 Scholar Lottie Unwin is now Brand Manager at Dynamo Mortgages
2017 Scholar Silke Wexoe is now Senior Strategy Lead at Bow & Arrow
2011 Scholar Sarah Ellis is now Managing Director at Gravity Road

Recommended Reading:

Working Identity, Herminia Ibarra. A book that explores rather deeply what it means to change roles and how people have dealt with these challenges.

The Alchemist, Paulo Coelho. An inspirational fable about making one’s personal dreams come true.

The Leadership Mystique,Manfred Kets de Vries. The book demystifies CEO leadership and gives practical advice for senior leaders

The Secrets of CEOs: 150 Global Chief Executives Lift the Lid on Business, Life and Leadership,

Steve Tappin and Andrew Cave.

Five Reasons Why it’s Lonely at the Top, M. Ena Inesi and Adam D. Galinsky. An article looking at reasons for distance between bosses and staff (and what to do about them).
Developing Executive Teams, Mindy Hall.


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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience