Arek Melemetci, Founder, 100 Watts Consulting

Arek is a senior business executive with global marketing background. He has a proven track record of success in developing global and local brands, insightful, innovative plans to grow consumer-oriented businesses across a variety of markets. He managed businesses and teams in Turkey, Russia, Eastern Europe, USA, UK, Canada and Spain. Arek has worked as a senior business executive and a strategic leader for over 20 years in leading FMCG and F&B corporations – Procter & Gamble, Diageo and Pladis. His category experience spans across beauty care, oral care, paper and detergents as well as food & beverage.

Arek started his career at Procter & Gamble in Turkey on Blendax and later Rejoice brands. He handled various roles serving as Health and Beauty Care BM in Russia and Secret and Old Spice Deodorants BM for C&E Europe based in London before he was promoted Marketing Director in istanbul in 2001 heading Prima and Orkid businesses.

He joined Diageo in Istanbul as Marketing director. He then moved to Amsterdam as Global Brand Director for gins (Tanqueray and Gordon’s) . He was responsible for global strategy development, handling a business of 400 million USD turnover.

Later in his career, He joined Pladis. He has worked as General Manager Marketing for Biscuit and Cake division at Pladis – a key business for Yildiz Holding with a total turnover of 600 million USD.

Arek is currently teaching Intergrated Marketing Communication course to graduate students at Koç University in Istanbul and Marketing Strategy at Baruch College and Fordham University in New York.