Iván Markman, Chief Business Officer at Verizon Media, oversees the unit’s revenue and marketing teams. He supports various business and organization planning efforts to create more meaningful and valuable relationships between consumers, publishers, and marketers. Iván brings over 20 years of strategic and operational experience in Ad & Marketing technology, and a strong passion for transforming businesses.
Immediately before joining Verizon Media, Iván served as special advisor to the CEO & Board of Directors of comscore. In his role, he led the organization through a significant operational and strategic turnaround, going back public and beating analyst consensus estimates consistently since the company’s return to the public market. Previously, Iván was GM of Neustar’s Marketing Services business. He joined Neustar after its $450M acquisition of MarketShare where he was COO. At MarketShare he grew the business and built the
platform globally, increasing its value 15x. Prior to that, Iván was the VP of Global Corporate Strategy at Yahoo, where he led global corporate strategy initiatives, including assessing Yahoo’s business portfolio and recommending areas for investment and divestiture. He supported key strategic deals including the ad partnership with Microsoft, as well as a series of acquisitions in the AdTech and MarTech spaces. Iván joined Yahoo when it acquired Overture, a leader in Paid Search where Iván was leading Strategy & Corporate Development. He started his career in Argentina working in various talent, sales & marketing roles at Procter & Gamble Illustrative of his passion for helping start-ups evolve into successful businesses, Iván continues to serve on the Board of Directors as an investor in various early stage ventures primarily in Marketing Technology, Artificial Intelligence and Data.
Iván received his Master’s in Business Administration from the University of California Los Angeles’ Anderson School of Management and holds an MS in Finance and a BA in Business & Managerial Economics from the Universidad de San Andrés in Argentina.