Katy Loria is Chief Revenue Officer for Screenvision Media. In this role she has oversight of strategy and revenue generation for National and Local Advertising Sales as well as Sales Planning and Client Solutions. During her tenure at Screenvision, Loria has helped architect Cinema’s premium video strategy and enthusiastically advocates the benefits of the movie-going audience as audience replacement in an overall media landscape of shifting viewership.
Prior to her 5 years at Screenvision, Loria spent nearly 20 in media sales at Viacom across a portfolio of brands within the Nickelodeon Kids and Family group. She first managed the East Coast efforts for linear ad sales and ultimately helped integrate the digital and linear ad sales teams into a 360 selling platform.
Loria was recognized as one of AdWeek’s Fifty Most Indispensable People in 2016 and was recently honored as one of Celluloid Junkie’s Top 50 Woman in Global Cinema. She holds board positions on the Cinema Advertising Council, the Video Advertising Bureau, SAWA Global Cinema Advertising Assoc. as well as The Picture House, a non-profit community theater in her hometown of Pelham, NY. She has been a mentor for She Runs It, a US organization that supports women in Media and Marketing, for several years. Above all, she is the proud mother of movie-loving 13-year-old twins and far too many pets.