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Tim Wragg, CEO North America Insights Division, Kantar Millward Brown

Tim is a passionate believer in how evidence and ideas can improve well-being, public policy and business decision making. Tim is the Chief Executive Officer of Kantar’s North America Insights, digital and analytics businesses, which includes Kantar Added Value, Kantar MillwardBrown and Kantar TNS.

He joined Kantar in 2006 and led MillwardBrown Europe as its CEO, in addition to being the company’s Global Chief Client Officer. Prior to his North America role, he served as CEO of the Kantar Insights Division for the UK & Ireland.

Tim has a blend of consulting and insights skills, having started his career at Arthur Andersen and then earning his PhD in marketing. Before joining Kantar, Tim held senior international insights and marketing roles at American Express, TNS and GfK.

Over the years he has been an active mentor on various women’s leadership initiatives for WPP, as well as within Kantar for international leaders. He supported the early founding of The Marketing Academy in the UK and the US, a charity that promotes the development of marketing leaders across the industry. Tim also served as a non-executive advisor at Pilotlight, an organization which aims to transform the lives of disadvantaged people in the UK by offering charities and social enterprises access to strategic business support.

An accomplished international leader with strong client and growth orientation, he is recognized for his expertise in both mature and emerging markets. He attended Cass Business School in London as an undergrad, later Aston Business School and Insead.

Tim has two daughters, two elder sisters, a wife with only a sister, who all respectively had two daughters –a life wonderfully surrounded by amazing women. He hates running, but does it a lot. Tim enjoys skiing, theatre, music, food, drinks and a mercurial terrier.