Beth has a passion for problem-solving. She always knew she wanted to help people solve their biggest challenges, and she is making a career doing just that at IBM. Beth is the Global Performance Leader in IBM’s Industry Marketing division where her team is responsible for delivering the client journey for leaders looking to transform their business.
Each day, she focuses on inspiring her team to think differently about the levers that deliver the best experience and drive the best return. She is part of several task forces across IBM focusing on putting IBM’s tech capabilities into context for line of business leaders.
Beth has over 13 years in marketing; her career expands global digital strategy, technology adoption marketing, creative digital content development, end-to-end global campaign strategy and execution, and client engagement programs. She is known best for her critical thinking, positive attitude and her love of driving change.
She earned her BMA with a Certification in Executive Leadership from Marist College where she also earned her Bachelor of Science and Paralegal Certificate. While studying in undergrad, she was able to fulfill her dream of traveling the world and had the opportunity to live in Florence, Italy. She is a proud mom of 2 young boys, loves dancing, traveling to new places, and being outdoors.