Marsha Anderson has been with SAP for 4 years and currently serves as the Head of Global Product Marketing for SAP Business ByDesign, a cloud ERP SAAS solution, for mid-size companies. Her responsibilities include leading the SAP Business ByDesign marketing team by setting priorities and allocating resources to execute the strategy. She oversees positioning, messaging, thought leadership and global events to help the go to market team activate demand generation campaigns, build qualified leads and sales pipeline. She also establishes the customer research agenda to inform the product roadmap to drive adoption, maximize customer satisfaction and minimize churn.
Prior to joining her current team, Marsha had served in two other roles/teams at SAP: managing strategic marketing initiatives for SAP’s former CMO, Maggie Chan Jones and leading B2B & B2C marketing strategy and execution for an entrepreneurial team that focused on commercializing consumer mobile apps (e.g. BILT) that leverage SAP technology.
Marsha has over 10 years of classic brand management experience from several consumer products companies: Nestle, Colgate, BP and Johnson & Johnson. Marsha earned her MBA from Cornell University’s Johnson School. Before business school, Marsha spent six years at Accenture doing IT consulting in the Telecommunications Industry. Marsha resides in New York City. In her free time, Marsha enjoys the outdoors, travel, good food and community service. She is also passionate about health and fitness as a marathon runner, and triathlete.