Martin Terwilliger is Senior Brand Manager at Mars Wrigley, the world’s largest confectionery manufacturer. With years of experience in consumer brand management and consulting, he is currently leading the iconic SNICKERS® brand in the U.S. Prior to this role, Martin held a number of brand positions within Mars Wrigley and General Mills including M&M’S®, Pillsbury®, and Betty Crocker®. Throughout his marketing career, Martin helped transform how brands capitalize on high-profile sports partnerships such as NASCAR® and the NFL®.
In addition, he has sought out brand roles where the business was facing some of the biggest consumer or category challenges, to ensure the impact of his work was maximized. His passion for marketing extends beyond the U.S. CPG space, as Martin has volunteered his time and expertise to help a sunflower oil start-up in Tanzania improve their brand equity and a small consumer goods company in India more efficiently bring their products to market.
Martin earned a Masters Degree in Business Administration from Cornell University and a Bachelor of Science from SUNY Geneseo.