Sally heads up the Triscuit business for Mondelez, in a unique role that tackles a brand with huge heritage that she is setting up for the next stage of development, through spearheading new consumer understanding, building an accelerated growth strategy and creating breakthrough communications. She led the launch of the first non-cracker product in the brand’s 117-year old history.
Prior to this role, Sally was responsible for leading the US chocolate business at Mondelez International. In this role, she led the launch of a new chocolate brand into a white space market for the company, and partnered with Shaquille O’Neal to give away a million chocolate candy bars to lucky consumers. Before moving into this role and to the US, she worked for six years on the Mondelez chocolate businesses in the UK and globally, as well as gum and candy, making her an international woman of confectionary. She was responsible for leading some of the biggest fully integrated campaigns on the UK’s favorite chocolate brand, Cadbury, as well as launching ground breaking (and delicious) innovation.
She started her career at Reckitt Benckiser, where for six years she worked across brands as diverse as Finish and Clearasil. One of her highlights at RB was fundraising $15,000 for Save the Children by trekking the Himalayas and volunteering at a remote school with 50 global colleagues
Sally is a creative and curious marketer, who is always looking to grow, collect new experiences and build her leadership style. She was named as one of UK industry magazine The Grocer’s 30 “Top New Talent”.
Outside the world of chocolate, Sally is usually training for the next marathon, fundraising for the next challenge, an Effies judge, catching the latest off-broadway play, writing poetry, or travelling to a new state.
