Vanessa Hulley is currently the Sr Director of Marketing & Strategy at Endeavor. She oversees a global marketing and media buying team focusing on direct to consumer marketing strategy and enterprise level Marketing Technology integrations. She has worked across a live events portfolio of business which is comprised of over 200 events. Key verticals include Culinary Festivals, Sporting Events and Mass Participation Races.
Most recently she has been working on building a team to support over the top content initiatives within the company, focusing on key properties such as RidePass in the Americas and Strive Sport in EMEA.
Vanessa is currently leading an enterprise level Marketing Tech stack implementation. Working with stakeholders across the business to implement a DMP, ESP and Analytics solution.
Before joining Endeavor, Vanessa earned her MBA at Boston University. During that time Vanessa completed two internships in Digital Marketing. The first was at Dunkin’ Brands where she worked on the launch of DD Perks loyalty program. The second was a launch of a new luxury shoe brand, M.Gemi, where she focused on product/market awareness.
Previously she spent three years as an account manager at lifestyle publication UrbanDaddy. Key projects included work on Stoli’s “Most Original Bartender”, Mini Cooper’s “Mini Night Out” and Renaissance Hotels’ “Navigator” experiential campaigns.
When Vanessa is not traveling for work, she can be found traveling for fun. She recently returned from Argentina, and her wish list currently includes Australia, Chile and Japan.