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Thomas Barta, Global Dean of the Marketing Academy CMO Fellowship

Thomas is the world’s premier expert, author, and keynote speaker on CMO leadership. A former CMO and partner of McKinsey, his pioneering research includes the world’s largest study, with over 68,000 assessments, on what makes for an impactful marketing officer. His Marketing Leadership Masterclass, a unique 12-week sprint with that teaches marketers how to lead for growth, is now the world’s #1 program of its kind.

Thomas has consulted and marketed for over 25 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500. As a dean of McKinsey’s highest-rated internal program, Thomas has trained over a thousand firm leaders on driving change without authority. He is the author of the #1 marketing leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill). Thomas writes for numerous publications including Forbes and Marketing Week.