Ross meets Martin Glenn
Ross Farquhar
4th August 2010
Ross (and several other Marketing Academy scholars) met Birds Eye Iglo CEO Martin Glenn on Monday for a ‘Lunch and Learn’….
Welcome to The Marketing Academy’s news & blog, where you can hear from our Scholars and Alumni and get updates on the Academy’s news and events.
Note that our scholars and other contributors post freely on this site – their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Bev rethinks her approach to creative briefs
Bev Ridyard
1st August 2010
For those of you client side, you may remember those first training sessions we had on how to brief an agency. The dos, do nots,…
Danielle has serious concerns…..
daniellemoss
30th July 2010
……over who is going to get my Merlin!!! For those of you who don’t know, each scholar will receive a Merlin mascot which they are…
Carrie talks Granite, change and the joys of being scared with Andrew McGuinness
carrie1983
29th July 2010
Wow what a great morning. My first mentoring session was with the inspirational founder and CEO of BMB – Andrew McGuinness. I am not going…
Lucie learns how to play your cards right with Philip Mehl
luciebartlett
28th July 2010
HSBC‘s Head of Marketing, Philip Mehl, finished off a valuable mentoring session with me this morning by teaching me how to play cards. Well, sort…
Vicki – Inspired to take a risk after Phil Rumbol’s speech
vickimcivor
28th July 2010
Us Marketing Academy scholars we are very fortunate that JKR, one of the academies faculty partners, kindly invite us along to the Platform event that…
Vicki gets started with the process of feedforward
vickimcivor
26th July 2010
As part of the marketing academy us scholars are encouraged to undertake a process called Feedforward. For those who are unfamiliar with the term this…
Ross says goodbye to some inspiration
Ross Farquhar
25th July 2010
Phil Rumbol, the man behind Gorilla, left Cadbury this week. Ross shares some of his favourite pieces of advice that Phil has given him over the years….
Danielle Vs School Secretaries!
daniellemoss
21st July 2010
As a lot of my campaigns are aimed at children and their families, schools provide a great place to reach my target audience. In the…
Carrie and Blame…
carrie1983
20th July 2010
‘It wasn’t me’ – the words of a popular 90s song seem to get everywhere. They have been burning in my ears since starting the…
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