“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
About The Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
The curriculum is designed around our 4P modules. These are core modules through which we empower our Scholars to be the best they can be:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program delivered over 9 months for 30 carefully selected delegates. Packed full of money-can’t-buy experiences and best in class content, this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from Australia and the rest of the world.
Here’s a quick program overview:
One to One Mentoring
Each scholar meets with up to 8 of Australia’s most experienced and inspirational marketing leaders. We have a team of over 40 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to The Marketing Academy to mentor our Scholars.
Executive Coaching
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the scholars with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps*
3 fully immersive ‘Boot Camps’ where scholars share learning, insight and experiences. In addition to a full induction, inspirational speakers, workshops and learning sessions, the scholars undergo an intense leadership development program.
Access to The Marketing Academy Virtual Campus
A supplementary online development program of workshops, lectures and keynote sessions attended by our Alumni, Mentors, Coaches, Partners and their teams around the world. Scholars are able to invite colleagues to enrol on this exclusive program.
Attendance at the residential boot camps is mandatory* for all 2025 scholars so please ensure you are available on the following dates:
Bootcamp 1 – Tuesday 18th March 2025 to Friday 21st March 2025 (inclusive)
Bootcamp 2 – Wednesday 16th July to Friday 18th July 2025 (inclusive)
Bootcamp 3 – Monday 10th November & Tuesday 11th November 2025
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2025 due to COVID-19, then they will be held in virtual format.
For a full copy of The Marketing Academy Australia 2025 Scholarship Program Guide, click here.
Nominations for 2025 are now closed
Here’s a full guide to the desired criteria…
Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…
- Between 10 and 20 years in a marketing or agency role*
- Currently in a leadership role
- Highly ambitious to further career in marketing leadership, aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as world travel or further education
- High emotional intelligence & natural drive to succeed
- Interests in charitable, social, cultural, creative or sporting endeavours
- Employed on a permanent (not freelance) basis in Australia or New Zealand with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process and must include submission of:
Stage One – The Application
- CV
- Employer’s endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Nomination Portal closes Friday 22nd November 2024
Application Submission deadline: Friday 6th December 2024
Stage Two – The Pitch
- Following Stage 1 successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A.
Pitch interviews will be held virtually between Monday 27th January to Friday 7th February 2025
Stage Three – The Panel
Successful applicants will be invited to a virtual interview with a selection panel of Marketing and HR Professionals.
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.
Panel interviews will be held virtually between Monday 24th February and Friday 7th March 2025
Final Decisions will be made by 11th March 2025
Academy People
Featured Scholar
Justin Taylor, Category Marketing Manager – Spreads ANZ – Mondelez Australia
Having been at Mondelez International for over 4 years, Justin was recently promoted to Category Marketing Manager – Spreads ANZ. Previous to that he was…
Featured Coach
StJohn Miall
StJohn has been working in the field of personal and leadership development for over 30 years. He is the founder of Keep Evolving, a niche…
