“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
The Marketing Academy Australia is sponsored by:
About The Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
The curriculum is designed around our 4P modules. These are core modules through which we empower our Scholars to be the best they can be:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program delivered over 9 months for 30 carefully selected delegates. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from Australia and the rest of the world. Between March 2021 and November 2021 the delegates will experience;
One to One Mentoring
Each scholar meets with up to 8 of Australia’s most experienced and inspirational marketing leaders. We have a team of over 40 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to The Marketing Academy as a ‘Mentor’.
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the delegates with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps*
3 fully immersive ‘Boot Camps’ where delegates share learning, insight and experiences. The first is a 5 day Boot Camp in March 2021 followed by 2 days in July and a 2 day in November where, in addition to a full induction, inspiration speakers, workshops and learning sessions, the delegates undergo an intense leadership development program.
Boot Camp 1 – 22 March – 26 March 2021
Boot Camp 2 – 22nd & 23rd July 2021
Boot Camp 3 – 15th & 16th November 2021
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Access to TMA Global Virtual Campus
A supplementary online curriculum of workshops, lectures and keynote sessions attended by TMA Alumni, Scholars are able to invite colleagues to these exclusive events.
For a full copy of The Marketing Academy 2021 Australia Scholarship Program Guide, click here
Nominations for 2021 are now Closed
Here’s a full guide to the desired criteria…
Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…
- Between 10 and 20 years in a marketing or agency role*
- Currently in a leadership role
- Highly ambitious to further career in marketing leadership, aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as world travel or further education
- High emotional intelligence & natural drive to succeed
- Interests in charitable, social, cultural, creative or sporting endeavours
- Employed on a permanent (not freelance) basis in Australia with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
Nominations for 2021 are now Closed
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process and must include submission of:
Stage One – The Application
- Employer’s endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Application submission deadline:
18th December 2020
Stage Two – The Pitch
- Following Stage 1 successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A. The pitch meetings will be face to face* or via Skype/phone
Pitch interviews will be held between 8th – 19th February 2021.
Stage Three – The Panel
Successful applicants will be invited to a face-to-face* interview with a selection panel of Marketing and HR Professionals.
Panel interviews will be held between 1st – 12th March 2021.
*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Final Decisions – 15th March 2021
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program
Ainslee O’Brien is the General Manager Commercial Networks for News Digital Networks Australia (News DNA), the digital arm of News Corp Australia. A highly experienced…