The Scholarship

US Scholars
UK Scholars

“The Marketing Academy Scholarship is literally life changing” Scholar Alumni

Our Australia Scholarship programme is sponsored by:

About The Programme

There are many development programmes which will teach you to be a better marketer and many more that can tell you how to become a better leader. We deliver the only programme that will also show you why.

Our FREE scholarship programme focuses on our 4P’s development modules;

Personal Development:  Become an extraordinary human being

People Development:  Become an inspirational leader

Professional Development: Become an exceptional marketer

Purpose:  Become a change maker

A free, highly selective, 15 day learning programme delivered over 9 months for 30 carefully selected delegates. Packed full of money can’t buy experiences and best in class content this unique development programme has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from Australia and the rest of the world. Between March 2019 and October 2019 the delegates will experience;

One to One Mentoring

Each scholar meets with up to 8 of Australia’s most experienced and inspirational marketing leaders. We have a team of over 40 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to The Marketing Academy as a ‘Mentor’.

Executive Coaching

9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the programme provides the delegates with a critical sounding board, plus challenges and facilitates their thinking and development.

Residential Boot Camps*

3 fully immersive ‘Boot Camps’ where delegates share learning, insight and experiences. The first is a 5 day Boot Camp in March 2020 followed by 2 days in July and a 2 day in October where, in addition to a full induction, inspiration speakers, workshops and learning sessions, the delegates undergo an intense leadership development programme.

Boot Camp 1 – 16 March – 20 March 2020
Boot Camp 2 – 20th & 21st July 2020
Boot Camp 3 – 19th & 20th October 2020

The Lectures

The golden opportunity to attend 4 Lectures on each of the 4 P learning modules; Personal Development, People Development, Professional Development and Purpose.  Each Lecture is hosted by international speakers, world leading organisations and subject matter experts.

Nominations for the 2020 programme are now closed. Please email to be notified as soon as nominations are open for 2021.


Here’s a full guide to the desired criteria…

Want to be nominated or have someone in mind for the  Scholarship Programme? Here’s a guide to the desired criteria…

  • Ideally between 10 and 20 years in a marketing or agency role
  • Already in a leadership role or position of significant influence
  • Working for current employer for 12 months or more
  • Highly ambitious to further career in marketing leadership, aspiring to board roles
  • Demonstrates commitment to career with evidence of results and achievements
  • Interests in charitable, social, cultural, creative or sporting endeavours
  • Commitment to broadening horizons, such as world travel and further education
  • High emotional intelligence
  • Naturally driven to succeed
  • Employed on a full-time (not freelance) basis in Australia with no risk of resignation, redundancy or termination during 2020

Nominations for the 2020 programme are now closed. Please email to be notified as soon as the 2021 programme is open.

How to get on the Programme

The programme is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the programme. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

Applicants are selected via a 3 stage application process and must include submission of:

Stage One – The Application

  • CV
  • Employer’s endorsement form
  • 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected

Application submission deadline: 
Applications now closed for the 2020 Programme

Stage Two – The Pitch

  • Following Stage 1 successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A.  The pitch meetings will be face to face or via Skype/phone

Pitch interviews will be held between 29th January 2020 to 7th February 2020.

Stage Three – The Panel 

Successful applicants will be invited to a face-to-face interview with a selection panel of Marketing and HR Professionals.

Panel interviews will be held between 19 February 2020 to Wednesday 28 February 2020.

Final Decisions – 6th March 2020

Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the programme

Academy People

Featured Scholar


Adam Beaupeurt, CEO, B.B.E

Adam Beaupeurt is an experienced marketing strategist, who co-founded B.B.E in 2014. B.B.E was founded to help organisations capitalise on new consumer behaviour, new channels…

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Featured Coach

Featured Mentor