“The Marketing Academy Scholarship is literally life changing” Scholar Alumni

The Marketing Academy Australia is sponsored by:

About The Program

There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.

The curriculum is designed around our 4P modules. These are core modules through which we empower our Scholars to be the best they can be:

Personal Development: Be an extraordinary human

People Development: Be an inspirational leader

Professional Development: Be an exceptional marketer

Purpose: Be a change maker

A free, highly selective, 15 day learning program delivered over 9 months for 30 carefully selected delegates. Packed full of money-can’t-buy experiences and best in class content, this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from Australia and the rest of the world.

Here’s a quick program overview:

One to One Mentoring

Each scholar meets with up to 8 of Australia’s most experienced and inspirational marketing leaders. We have a team of over 40 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to The Marketing Academy to mentor our Scholars.

Executive Coaching

9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the scholars with a critical sounding board, plus challenges and facilitates their thinking and development.

Residential Boot Camps*

3 fully immersive ‘Boot Camps’ where scholars share learning, insight and experiences. In addition to a full induction, inspirational speakers, workshops and learning sessions, the scholars undergo an intense leadership development program.

Attendance at the residential boot camps is mandatory* for all 2023 scholars so please ensure you are available on the following dates:

Bootcamp 1 – Monday 21st March to Thursday 24th March 2022 (inclusive)
Bootcamp 2 – Wednesday 19th to Friday 21st July 2023 (inclusive)
Bootcamp 3 – Monday 13th and Tuesday 14th November 2023

*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2023 due to COVID-19, then they will be held in virtual format.

Access to The Marketing Academy Global Virtual Campus

A supplementary online development program of workshops, lectures and keynote sessions attended by our Alumni, Mentors, Coaches, Partners and their teams around the world. Scholars are able to invite colleagues to enrol on this exclusive program.

For a full copy of The Marketing Academy Australia 2023 Scholarship Program Guide, click here.

Nominations for 2023 are now open, click here to nominate

Here’s a full guide to the desired criteria…

Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…

Between 10 and 20 years in a marketing or agency role*
Currently in a leadership role
Highly ambitious to further career in marketing leadership, aspiring to board roles
Demonstrates commitment to career with evidence of results and achievements
Evidence of commitment to broadening horizons, such as world travel or further education
High emotional intelligence & natural drive to succeed
Interests in charitable, social, cultural, creative or sporting endeavours
Employed on a permanent (not freelance) basis in Australia or New Zealand with no risk of resignation for the duration of the program

*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.

We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.

How to get on the Program

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

Applicants are selected via a 3 stage application process and must include submission of:

Stage One – The Application

CV
Employer’s endorsement form
2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected

Application Submission deadline: 16th December 2022

Stage Two – The Pitch

Following Stage 1 successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A.

Pitch interviews will be held between 30th January to 10th February 2023

Stage Three – The Panel

Successful applicants will be invited to a face-to-face interview with a selection panel of Marketing and HR Professionals.

Panel interviews will be held between 27th February to 10th March 2023

*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2023 due to COVID-19, then they will be held in virtual format.

Final Decisions – w/c 13th March 2023

Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.