“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
The Scholarship
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
The curriculum is designed around our 4P modules. These are core modules through which we empower our Scholars to be the best they can be:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15-day learning program delivered over 9 months for 30 carefully selected Scholars. Packed full of money-can’t-buy experiences and best-in-class content, this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the Australia and the rest of the world.
Here’s a quick program overview:
One to One Mentoring
Each Scholar meets with up to 8 of the Australia’s most experienced and inspirational marketing leaders. We have a team of over 60 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to The Marketing Academy to mentor our Scholars.
Executive Coaching
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the Scholars with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps
3 fully immersive ‘Boot Camps’ where Scholars share learning, insight and experiences. In addition to a full induction, inspirational speakers, workshops and learning sessions, the Scholars undergo an intense leadership development program.
Access to The Marketing Academy Virtual Campus
A supplementary online curriculum of LIVE keynote sessions, ON-DEMAND learning and Learning Journeys, attended by our Alumni, Mentors, Coaches, Partners and their teams around the world. Scholars are able to invite their colleagues to enrol on this exclusive program.
Attendance at the residential Boot Camps is mandatory for all 2026 Scholars so please ensure you are available on the following dates:
Bootcamp 1 – Tuesday 17th March – Friday 20th March 2026
Bootcamp 2 – Wednesday 29th July – Friday 31st July 2026
Bootcamp 3 – Monday 9th November – Tuesday 10th November 2026
For a full copy of The Marketing Academy Australia 2026 Scholarship Program Guide, please click here.
Nominations for 2026 are open, please click here to nominate your best talent.
The desired criteria
Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 8 and 18 years in a marketing or agency role
- Currently in a leadership role
- Highly ambitious to further career in marketing leadership, aspiring to C-Suite or board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as an interest in charitable, social, cultural, creative, travel or sporting endeavours
- High emotional intelligence & natural drive to succeed
- Currently employed on a permanent basis* in the Australia or New Zealand and have worked in current company for a minimum of 6 months.
- No known risk of termination or resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
*There are many reasons that this program is not suited to individuals currently in transition between roles or freelancing. Please refer to the FAQ section on pages 8-10 of the Program Guide for more information and support.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Nominations close Friday 21st November 2025
Application Deadline is Friday 28th November 2025
Applicants are selected via a 3-stage application process, which involves:
Stage One – Application
Submitting a 3-part application including:
- CV
- Employer’s Endorsement
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Application submission deadline: Friday 28th November 2025
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by a 15-minute Q & A. The pitch will be via virtual meeting.
Stage Three – The Panel
Successful applicants will be invited to a virtual interview with a selection panel of Marketing and HR Professionals.
Final Decisions – by Monday 9th March 2026
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.
Academy People
Featured Scholar
Liz Kaelin, Founder and CEO – You Chews
Liz Kaelin is an experienced sales professional, dietitian, nutritionist and foodie-turned-founder of leading Australian food tech startup You Chews, a service that makes it easy…
Featured Coach
Mark Conoley
Mark has recently returned to Australia after building a successful international career and profile in human resources. Much of Mark’s professional life has been devoted…
