“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
The Marketing Academy Australia is sponsored by:
About The Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
The curriculum is designed around our 4P modules. These are core modules through which we empower our Scholars to be the best they can be:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program delivered over 9 months for 30 carefully selected delegates. Packed full of money-can’t-buy experiences and best in class content, this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from Australia and the rest of the world.
Here’s a quick program overview:
One to One Mentoring
Each scholar meets with up to 8 of Australia’s most experienced and inspirational marketing leaders. We have a team of over 40 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to The Marketing Academy to mentor our Scholars.
Executive Coaching
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the scholars with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps*
3 fully immersive ‘Boot Camps’ where scholars share learning, insight and experiences. In addition to a full induction, inspirational speakers, workshops and learning sessions, the scholars undergo an intense leadership development program.
Attendance at the residential boot camps is mandatory* for all 2022 scholars so please ensure you are available on the following dates:
Bootcamp 1 – Monday 21st March to Friday 25th March 2022
Bootcamp 2 – Thursday 21st and Friday 22nd July 2022
Bootcamp 3 – Monday 14th and Tuesday 15th November 2022
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2022 due to COVID-19, then they will be held in virtual format.
Access to The Marketing Academy Global Virtual Campus
A supplementary online development program of workshops, lectures and keynote sessions attended by our Alumni, Mentors, Coaches, Partners and their teams around the world. Scholars are able to invite colleagues to enrol on this exclusive program.
For a full copy of The Marketing Academy 2022 Australia Scholarship Program Guide, click here.
Nominations are open, click here to Nominate
Here’s a full guide to the desired criteria…
Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…
- Between 10 and 20 years in a marketing or agency role*
- Currently in a leadership role
- Highly ambitious to further career in marketing leadership, aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as world travel or further education
- High emotional intelligence & natural drive to succeed
- Interests in charitable, social, cultural, creative or sporting endeavours
- Employed on a permanent (not freelance) basis in Australia or New Zealand with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process and must include submission of:
Stage One – The Application
- CV
- Employer’s endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Application Submission deadline: 17th December 2021
Stage Two – The Pitch
- Following Stage 1 successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A.
Pitch interviews will be held between 31st January to 11th February 2022
Stage Three – The Panel
Successful applicants will be invited to a face-to-face interview with a selection panel of Marketing and HR Professionals.
Panel interviews will be held between 28th February to 11th March 2022
*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2022 due to COVID-19, then they will be held in virtual format.
Final Decisions – 14th March 2022
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.
Academy People
Featured Scholar
Victoria McCrea, GM Marketing & Innovation Baking Division – George Weston Foods Limited
Victoria has over 15 years of marketing experience in turning categories around and delivering share increases and profit gains within financial services, FMCG and the…
Featured Coach
Mark Conoley
Mark has recently returned to Australia after building a successful international career and profile in human resources. Much of Mark’s professional life has been devoted…
