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Your Questions Answered

Got a question about the The Scholarship Program? This might help…

The Marketing Academy Australia & APAC Programs are sponsored by:


You can view all the Australia Scholarship Alumni here

You can download the entire outline of the program here.

The program begins in March 2024 and kicks off with a four-day residential ‘Boot Camp’ in Sydney. The program runs until the end of November 2024.

To get the most out of the program all delegates should expect to invest about 15 working days of time to attend 3 ‘boot camps’*, virtual campus events (workshops, lectures and keynote sessions), up to 8 mentoring sessions and regular coaching sessions. In addition there may be time outside of work where you prepare for mentoring or coaching sessions or to share your learning within your teams or externally.

*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2024 due to COVID-19, then they will be held in virtual format.

The 3 Boot Camps are intense, immersive and residential events, attended by the entire cohort of 30 delegates, and are packed with learning, speakers and workshops. The first, a 4-day event, takes place from 19th March to 22nd March 2024, inclusive, the second is on the 17th, 18th and 19th July 2024 and the third takes place 11th & 12th November 2024. Attendance at the Boot Camps is mandatory* and selection in the program is reliant on applicant’s ability to attend.

*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2024 due to COVID-19, then they will be held in virtual format.

Nothing, it’s completely free (except your expenses – see next question)

The Marketing Academy Australia is sponsored by Google, Commonwealth Bank, IAG, Dentsu, KFC, Optus and Deloitte Digital and the entire content of the program is delivered by exceptional people who volunteer their time, knowledge and expertise on a pro bono basis.

We’re a non profit organisation and therefore unable to contribute to any expenses incurred by delegates while travelling to mentoring meetings, coaching sessions, or learning events. This cost must be met by the delegate or their employers. The Boot Camps will require overnight accommodation (a total of 6 nights) which must also be paid by the delegate or their employer (we try to keep costs to a minimum).  

In our experience employers appreciate the level of development our programs provide and tend to be extremely generous in giving delegates time off to take part. However, some employers may require delegates to take some of the time as holiday or unpaid leave.

We believe that the learning curve of a new company wouldn’t mix well with the intense experience of attending the program, therefore we reserve the right to terminate the place on the program if delegates move company during the program.


After you’ve nominated through the ‘nominate now’ page on our website, you’ll receive an email confirming receipt of your nomination. Your nominee will be sent all the details they need in order to apply for a place.

You can nominate as many people as you like just be aware that they will be competing against each other for a place on the program. We strongly recommend that you only nominate the absolute best as we need your help in making the selection, so please nominate individuals that meet the selection criteria.

No. To be eligible for an ‘Invitation to Apply’ you will need to be nominated by someone who considers you worthy of a place.  We will not accept self nominations and the nomination portal is regularly cross checked and verified so it’s honestly not worth the embarrassment of being caught out!

Technically the answer is ‘yes’ but you will put your nominee at a disadvantage. The nomination portal closes on 24th November 2023 and the application deadline is 1st December 2023 and nominees don’t receive the Invitation to Apply (which tells them HOW to apply) until they’ve been nominated. It can then take a lot of thought, time and resource for a nominee to put together the 3 part application. So, the earlier you nominate the more time your nominee has to design and submit their application. 

Unfortunately the criteria for selection requires the nominees to be ‘employed’ and they would therefore be rejected from the process at Stage One.

No. You can nominate whoever you chose, be it a member of staff / colleague, subordinate, boss, peer, supplier or client. You can nominate someone at an agency or business that you’ve worked with and have been very impressed by or any great marketer who you feel is a rising star. The bottom line is that your nominee must fulfil the selection criteria.


Not by us, because your nomination will be kept confidential. Ultimately, we leave it up to you to share your decision to nominate. For many reasons we recommend you give you ‘nominee’ some warning before you nominate them.

If your nominee is awarded a place then you’ll be one of the first to know. Furthermore we’ll keep you updated over the course of the year with what they’re up to. You are also welcome to join The Marketing Academy Community groups on LinkedIn and Facebook which we regularly update with what’s going on.

We‘re looking for:

  • Between 10 and 20 years in a marketing or agency role*
  • Currently in a leadership role
  • Highly ambitious to further career in marketing leadership, aspiring to board roles
  • Demonstrates commitment to career with evidence of results and achievements
  • Evidence of commitment to broadening horizons, such as world travel or further education
  • High emotional intelligence & natural drive to succeed
  • Interests in charitable, social, cultural, creative or sporting endeavours
  • Employed on a permanent (not freelance) basis in Australia or New Zealand with no risk of resignation for the duration of the program

*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.

We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.

Selection Process

As soon as you have entered your nominee’s details on the website the nominee will receive an ‘Invitation to Apply’. The nominee is invited to apply by submitting a full CV, an Employers Endorsement Form and a two minute ‘Showcase Me’ before the application closing date of 1st December 2023.

To be awarded a place on the program nominees need to complete three stages of a competitive selection process;

Stage 1 The Application – submit a 3 part application (by 1st December 2023)
Stage 2 The Pitch – 10 minute pitch and 15 minute Q & A (29th Jan – 9th Feb 2024)
Stage 3 The Interview – 90 minute face to face* interview with the selection panel (26th Feb – 8th March 2024)

*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2024 due to COVID-19, then they will be held in virtual format.

To continue through the selection process it’s essential we receive evidence of employer’s support of the nominee’s application in written form.  An ‘Employer’s Endorsement Form’ is supplied with the ‘Invitation to Apply’. Employers are asked to outline why they feel their employees should receive a place on the program and to confirm that they will enable their employee to invest a minimum of 15 days to the program if awarded.

As part of Stage 1  of selection all nominees have the opportunity to showcase their skills, express creative talent and fully demonstrate why they should be selected for a place on the program in digital format. The only criteria is that the Showcase Me must take no more than two minutes to read, watch, look at or listen to.

We’ll be announcing the Australian cohort of the 2024 Scholarship Program no later than 11th March 2024.

If you have read the ‘Guide to The Marketing Academy Australia 2024 Scholarship Program’ and still have a question then please email

Additional Information

We believe that the learning curve of a new company wouldn’t mix well with the learning’s of the Scholarship program. Therefore we reserve the right to terminate the Scholarship if you move company during the 9 month program.

We share free or discounted learning opportunities with the nominee’s who aren’t selected for a Scholarship.

While we are doing everything we can to ensure the program is delivered in full, the current global pandemic related to COVID-19 has created some minor challenges as we re-adjust and plan some components of the Scholarship program. Please note safety is our top priority and we ask that our scholars be flexible as we manage unprecedented times yet our desire and passion to bring together the marketing community. We commit to continued communication throughout 2024 as the Australia market continues to change.

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The Marketing Academy Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.