David Wallace – Founder, Crescendum Consulting

David is an experienced business leader and coach with a passion for helping realise the potential of people and organisations, demonstrated over 30 years working in international companies, largely in the branded FMCG sector.   David has worked in Lion Nathan Ltd, National Foods and George Weston Foods, with over 15 years in senior leadership roles including Sales Director, Group Strategy Director, Chief Financial Officer, and Managing Director. During this time David has worked with many CMOs and Marketing Directors, both as colleagues and direct reports.  David’s coaching style is genuine and supportive, while at the same time he is willing to lean into the tension with a performance focus, to help bring to life practical and sustainable solutions to leadership, career and organisational challenges. Throughout his career, David’s passion for developing people has resulted in him building high performance teams, developing leadership talent, and establishing high levels of employee engagement.