Communicate to Inspire: A Guide for Leaders by Kevin Murray
Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and…
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Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and…
Stickier Marketing is a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want…
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The title of this book comes from an…
Best-selling authors Chip and Dan Heath tackle the challenging question ‘why do we insist on seeing the obstacles rather than the goal?’ in their insightful…
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