Scholarship, Fellowship and so much more…
Meet The Marketing Academy Scholarship Class of 2014
On May 12th 2014 we were proud to reveal the 30 emerging leaders who will be participating in the 2014 Scholarship Programme.…
Alan Mak, UK Group Board Member – Havas Worldwide
Amanda Lowe, Head of Communications – Marketing Birmingham Ltd
Andy Hewitt, Co-Founder – The Interest Network
Benedict Pringle, Account Director – AMV BBDO
Campbell Butler, Senior Designer – Wolff Olins
Catherine Greig, Director – Make Good
Charlotte McDonnell, Marketing Manager for National Brand Advertising – TUI UK & Ireland
Emily Byrne, Group Product Manager UK & Ireland – L’Oreal
Esme Rodger, Brand Manager Oykos – Danone Ltd
Harriet Knight, Senior Account Director – Karmarama
Henry Windridge, Marketing Manager – Hearst Magazines
Holly Oades, Marketing Manager – EAT
Hortense Foult Rothenburger, Brand Manager Carte Noire – Mondelez
Jack Lowman, Marketing Manager – The Prince’s Trust
Jamil Bhatti, Creative Manager – Camelot UK Lotteries Ltd
Joly Zou, Global Retail Marketing Manager – Nokia
Jonathan Gibbs, Senior Account Manager – JKR
Katie Crossfield, Marketing Manager – Yo! Sushi
Mario Rauter, Senior Brand Strategy Manager – Lloyds Banking Group Plc
Muiris O’Riada, Global Marketing Manager – William Grant & Sons
Natalie Post, Global Senior Brand Manager Captain Morgan – Diageo PLC
Natasha Pergl, Digital Marketing Consultant – Capgemini Consulting
Philip Raperport, Marketing Manager BBC Four, Arts & Music – BBC
Rachel Compton, Head of Commercial Marketing – ITV Network Ltd
Ruth Nye, Account Director – The Good Relations Group
Sarah Cowl, Content Marketing Manager – Aviva
Simon McEvoy, Planning Director – Jam
Steven Woodgate, Social Media Manager – Microsoft
Susan McClean, Head of Broadband and Calls Acquisition Marketing – BT Retail
Tom Probert, Senior Marketing Manager Dyno Services – British Gas
You can find out more about them here. We’d like to say a HUGE thank you to everyone who applied for a 2014 Scholarship, it was an incredibly competitive year and we didn’t envy the selection panel making the decisions.
Gala Party / Merlin Award Winners
On 12th May 2014 at a party in Diageo’s headquarters in North London we graduated the ‘Class of 2013’, celebrated the start of the 2014 Scholarship year and awarded ‘Merlins’ to 30 of our Mentors.
The Merlin Awards are the only Marketing industry awards given to people for who they are, rather than for the job they do. Each year our 30 Scholars award a Merlin to the mentor they have been especially inspired by. Huge congratulations to all of this year’s Merlin Award Winners including; Amanda Mackenzie of Aviva, Cilla Snowball of AMV BBDO, Craig Inglis of John Lewis, Jenny Ashmore of SSE and Stephen Miron of Global Radio. You can check out the full list of winners here.
We’d like to say a huge thanks to Diageo for hosting a brilliantly fun party in their new bar and our partners re:Kap for supporting the event. You can check out the photo’s here.
What’s in store for the Scholars
Just a week after announcing the new Scholars we kicked off the Scholarship year with a 3 day residential Boot Camp at The CIM’s Moor Hall in Cookham, Berkshire. They experienced a 2 day leadership development programme delivered by our Leadership Faculty Partners The Living Leader and we also heard from the brilliant Simon Devonshire – Director of Wayra Europe and Kevin Murray – Chairman of The Good Relations Group.
The Scholars have already been blogging about their Boot Camp experiences:
Marketing Academy Boot Camp – Unlocking leadership potential by Rachel Compton
Drop and give me 30 – Boot Camp is Back! by Esme Rodger
Keep an eye on future blogs on our web site.
We have a brilliant year of learning for the Scholars and they’ll soon be experiencing their first mentoring sessions, Lunch & Learns and Faculty Learning Days. We’ve got a fabulous line-up of Faculties this year which includes our new partners the DMA who join The Good Relations Group, eatbigfish, PHD, Google, Brand Learning and Millward Brown.
We’re also thrilled that Lloyds Banking Group and ITV join us as headline partners alongside British Gas, Mondelez, Microsoft, Nokia and Marketing Week.
New mentors for 2014 include;
David Pemsel, Chief Commercial Officer – Guardian Media Group
Steve Parker, CEO – Starcom Mediavest
Thomas Delabriere, Marketing Director – Mars
Shekhar Deshpande, Global Planning Director – JWT
Ian Armstrong, Global Marketing Director – Jaguar
Karen Buchanan, CEO – Publicis
Gill Barr, CMO – Co-Operative Group
2014 CMO Fellowship Programme – Applications Now Open
We have begun the search for 15 CMO’s to join The Marketing Fellowship Programme – a unique accelerated learning programme developed in partnership with McKinsey & Company and sponsored by ISBA and British Airways. The programme has been designed to enable CMO’s and Marketing Directors to get onto boards and be equipped for succession into CEO’s roles.
In the words of a current ‘Fellow’: ‘Walk over burning coals, broken glass, molten lava, hot phone lines and hard pavements to get on this programme. Meet some great Mentors and learn from them; check. Be part of a great team of fellows; check. Get a mental and business MOT and learn from McKinsey & Co; check. You would be mad not to apply right now!’
Apply now here Deadline for completed applications is 8th August 2014
Boot Camp goes on tour
Ever wondered what goes on at our ‘Boot Camps’? All marketers will be able to get a taste on 25th & 26th June at Marketing Week Live in Olympia Grand, London where we’ll be taking Boot Camp LIVE. Across two days well be bringing you inspirational speakers, brilliant learning and some Marketing Academy magic. You can check out the full programme of speakers and get your free tickets here
Upcoming Free Merlin Lectures
21st August 2014 – Brand Learning. Stephen Ingram (Brand Learning’s Digital Development Director) and Emma Jenkins (Brand Learning Consultant and Ex CMO of Giff Gaff) will be talking Digital and Marketing Excellence
25th September 2014 – Our very own Founder Sherilyn Shackell hosts ‘Who’s Life is it Anyway?’ and will be revealing the secrets to managing your future career
If you’d like to be kept up to date with upcoming events then please email and ask to be included on the distribution list to michaela@marketinghalloflegends.co.uk
The ‘Inspire’ Conference raises money for Merlins Apprentice Fund
We are so proud that our inaugural ‘Inspire’ conference on Why Marketing and Marketers Matter raised enough money to fund a young person for a place on the Merlins Apprentice Programme
The conference, held at Virgin’s Roof Top Gardens, featured speakers including Andy Duncan – CEO of Camelot, Katie Vanneck-Smith – CMO of News UK, Rory Sutherland – Vice-Chairman of Ogilvy & Mather, Russ Lidstone – CEO of Havas Worldwide London, Phil Rumbol, Founder of 101 and many more.
We’d like to thank the amazing team of volunteers from Sainsburys, Ogilvy One, Virgin & News UK for making it happen. Special thanks goes to Academy Alumni Sarah Ellis who was the brains behind the entire event.
Congratulations to Marketing Academy Family Members;
Andy Duncan (Mentor) – Promoted to CEO of Camelot
Peter Markey (Fellow) – Appointed to CMO of Post Office
Christian Woolfenden (Fellow) – Appointed Non-Exec Director of STV
Jeff Dodds (Fellow) – Appointed CEO of Tele2
Mark Choueke (Board Member) – Appointed Global Communications Director of Qubit
Carrie Osman (Alumni) – Founding Cruxy&Co
Danielle Moss (Alumni) – Founding Najis Healthy Takeaway
At The Marketing Society Awards for Excellence on 5th June the much sought-after Young Marketer of the Year award went to our 2011 Alumni Emanuel Gavert, global platform manager, chocolate, Mondelez International.
Our Alumni have also been busy producing the next generation of marketing leaders and we’d like to congratulate Lisa Goodyear, Sophie Wheater and Selina Sykes on their new arrivals. If their Mum’s are anything to go by these babies will have very bright futures!
