Jacquelyn Cowardin, who goes by JC to her peers and family, is currently the Group Business Director at DWA Media in Sydney. Having worked as DWA’s Media Director based in San Francisco since 2013, JC recently joined DWA’s APAC region in early 2016 leading the ANZ office as Group Business Director. She has over 11 years of integrated media planning and buying experience across consumer and tech clients. Her media foundation began at Carat USA & OMD in Atlanta, GA as a traditional media planner while her years at CP+B (Boulder, CO) & gyro SF led her to more strategic and business relationship drivers in digital media.
Her passion outside of strategic media is concentrated around developing the agency’s talent as future leaders, while inspiring culture and trailblazers within our organization.
Originally raised in the Caribbean, JC has fallen in love with Sydney’s harbour and ocean views, diving into the Aussie culture and welcoming new industry extra-circular activities and expanding relationships within the industry.