Intelligent Customer Engagement by Aly Richards & Scott McLean

Marketing your business has never been so challenging. So much change, so many new opportunities, especially when it comes to engaging with your customers. Digital has seen to that but the capabilities it has opened up have barely been exploited. The fact is that businesses need to become customer-centric but don’t know how.

Intelligent Customer Engagement is the ‘how’. It is the next natural evolutionary step that businesses will take to commercially market to their audiences. Built on a foundation of existing marketing, communications and technological capabilities, Intelligent Customer Engagement is a pioneering methodology that is already being deployed by businesses that are seeking new ways to transform the engagement they have with their audiences.

The authors have written this book as a working manual of how to develop and deploy Intelligent Customer Engagement and readers will benefit from it being continuously supported online through their content hub at more information please click here

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