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News From The UK: The Marketing Academy August Newsletter

We’ll start with a confession. We’re still recovering from our first ever Summer Campus over the weekend. Covering the Marketing Academy’s 4Ps (Personal, People, Professional, and Purpose Development), our lucky delegates heard from such a variety of speakers including Adam & Eve, Virgin Atlantic, Ogilvy, MCordis, L’Oreal, Livity and The Mix. Boot Camp regulars in the form of Oli Barrett and James Brett and a handful of our own Scholars, Fellow and Alumni also offered their inspiring stories…




It was epic – thank you to all who came and made it what it was! Particularly thanks must go to System 1 for sponsoring it. Anyway, here is a dose of other news and updates from across the whole Marketing Academy family.

The Scholarship Programme in the words of Alice Ter Haar (Current Scholar)
As I reflect on the first 3 months of The Scholarship, one word immediately springs to mind. Appreciation.

Firstly, for how lucky I am to have been selected for this money can’t buy opportunity – thank you to all the heroes who through blood, sweat and tears keep it going every year.

Secondly, for my fellow scholars who I am grateful to begin counting as friends. They’re a diverse bunch of exceptional humans, and it’s an honour to be on this journey together.

Thirdly, I have learnt be grateful for appreciation itself. I now set aside time to think about all the things I have to be thankful for each day – and there’s tons. But there’s something even better: the transformational power of appreciating others. You can make someone’s day just by pointing out the good things you see around you. Priceless. If you do one thing today, I urge you to think about who you can offer appreciation to – and do it!

And nominations for 2018 are still open!

They are flying in already, so if you know exceptional individuals in our industry who could benefit from everything the Scholarship has to offer, then get nominating at our portal now. (Pro tip: the sooner you nominate, the more time your nominee has to complete their application!).


We’ve had an awesome summer of Inspire Breakfasts, including two in July. The first was from David Pearl and Chris Barez-Brown on Creativity and Curiosity, followed by Max Dickens hosting a workshop on Storytelling a few weeks ago. And the calendar is full for September and October too:

  • 12th September – Samantha L Fay, Global Brand Director for Guinness World Records talks about the art of setting goals and achieving them. A few tickets are still available here.
  • 28th September – Penny Ferguson, the Living Leader is in London to share her view on leadership at all levels. Tickets have sold out.

19th October – Daianna Karaian, Founder of Thoughtful Works, shares her view of how mission-led startups hold lessons for brands seeking – or maybe just considering – “purpose”. Tickets are on sale here.

The Foundation

We did it! After a confection of form-filling and question answering, we are official. You may now call us… Registered Charity Number 1173977. Catchy!

Much more important, our two apprentices who are hosted at The Prince’s Trust are happy, loving their jobs and doing really well there. We are embarking on the new official government Apprenticeship Programme with them, which is a bit of a challenge, but we are delighted to be trailblazers!

There are lots of other schemes coming to fruition in the final part of 2017, including a direct marketing initiative and an official launch and industry fundraising initiative. Watch this space!

The Fellowship

“It is a truly remarkable programme, led and run by remarkable people, I would encourage any CMO or Senior Marketing professional who is considering General Management and a CEO path to apply, you will learn a lot about yourself, new skills, become a better leader and have a lot of fun along on the way.”

Lizzy Johnson, Global Brand and Marketing Director at Quintessential Brands Group, says it all for us here in her summary of her year on the Fellowship so far.

Applications for the 2018 programme are open here and you can hear what our Alumni think by watching this short video.

The Marketing Academy Australia

After a cracking Scholarship Boot Camp in mid-July, it’s hard to believe that the programme only has 2 months left for this year’s cohort. Sad as that is, it means we’re on the lookout for the next generation of marketing leaders to take part in the 2018 programme! Australia nominations close on 15th December and all the details can be found at

The IPA relaunches its Foundation Certificate Qualification
The award winning IPA Foundation Certificate online learning programme provides junior industry people, regardless of discipline, with the knowledge to perform their roles with confidence and expertise. Since its inception in 2003, over 9,000 people have passed the IPA’s Foundation Certificate qualification globally.  In 2017 the content has been completely updated by the IPA and industry experts to reflect the rapid changes taking place in the communications industry – from programmatic buying to AR and AI capabilities. Changes in platform and design also mean that the whole learning experience is now mobile-first, through the IPA app.

The new learning goes live on 2nd October 2017 and the exam will take place on Monday 26th Feb 2018 at locations all over the UK.  The price for IPA members is £250 (+VAT) and for non-members is £500 (+VAT). If you would like to know more, please contact Sara Assumani at the IPA ( or you can book here.

Congratulations to Marketing Academy Family Members…
(Fellow) Claire Cronin is now Senior Vice President Marketing at Virgin Atlantic
(Fellow Alumn)i Sophie Goldschmidt is now CEO at World Surf League
(Scholar) Adam Holmes has become a Partner at Brother Film Co.
(Scholar Alumni) Cristina Loaiza been promoted to Brand Strategy Manager at Sainsbury’s
(Scholar Alumni) Jamil Bhatti has moved to Edelman as Creative Director
(Scholar Alumni) Sophie Howard has moved to Facebook as Industry Marketing Manager for Facebook & Instagram
(Scholar Alumni) Celine Naude has moved to TechData UK as Head of Marketing Services
(Scholar Alumni) Hannah Penn has been promoted Deputy Head of Account Management
(Scholar Alumni) Masha Voskresenskaia has moved to Coca Cola as Associate Director, Coca Cola European Partners
(Scholar Alumni) Kate Taylor-Tett has moved to Snatch Inc as Head of U.K. Marketing

And some recommended reading…
Why The CMO Is The CEO’s Super-Weapon by our very own Sherilyn Shackell in CMO Magazine.
Think and Grow Rich! by Napoleon Hill.
Spike: What are you great at? by Rene Carayol.
And a whole lot of other great blogs – from Scholars and Fellows alike – on the Marketing Academy website here.

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The Marketing Academy Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.