Alex Knigge joined Emirates in January 2015 in a newly created role to set the strategic direction for a wide range of Brand & Marketing topics including Online Revenue Growth, Online Customer Experience, Marketing Technology, Digital Data & Analytics, Customer Lifecycle Marketing, and Digital Marketing.
Previously, he worked as the Chief Commercial Officer at Tigerair, the Low-Cost Airline of Singapore Airline. His responsibility included a USD 1b revenue budget and all commercial functions within the airline. Reporting to the CEO, he was closely involved in the successful turnaround, which saw profitability improve from an annual loss of USD >150m in 2012 to break even in Q4 CY2014 and which laid the foundation for the merger with Scoot in 2017.
Prior, Alex worked in two Director-level roles at Jetstar, Asia-Pacific second largest Low-Cost Airline Group and part of Qantas. He was strategically appointed as Head of eCommerce & Distribution to strengthen Jetstar’s direct sales model. In this role, he was responsible for strategic direction, tactical execution, and day to day operations of all direct sales channels – web, mobile, call centers (including the underlying technology) used by the five Jetstar branded airlines across Asia-Pacific.
Alex started his career as a Management Consultant and completed various internships in Investment Banking (Mergers & Acquisitions).
Alex hold a Master in Finance & Accounting from the University of Frankfurt (Germany) and a MBA from Tippie College of Business (USA). He speaks German, English and Spanish fluently and has extensive international and intercultural experience.
