The Fellowship

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Enabling Marketing Leaders of today to become the CEOs of tomorrow

“The Marketing Academy provide the best marketing leadership programs in the world”

 – Syl Saller Global CMO Diageo

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Our EMEA Fellowship Program is sponsored by:

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The EMEA Fellowship

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The Marketing Academy EMEA Fellowship Program developed in partnership with McKinsey & Company and sponsored by The CMO Club is a powerful, free, part-time program giving a select group of exceptional CMOs & marketing leaders at the top of the marketing career ladder a unique opportunity to further develop these critical capabilities.

Established in 2013 in Europe and 2019 in the US, our Alumni have come from top global brands and have said the program has been instrumental for their career progression into board roles. To view our EMEA Fellowship Alumni click here.

Great CEOs and board directors need the ability to influence, engage and take risks. They should also have a deep understanding of the commercial drivers of their business, intellectual breadth, a well-honed ability to spot the right opportunities and an unfailing ability to understand what their customers want.

Designed to provide CMOs with access to board-level thinking and development in all elements of Board stewardship, this program ensures that marketing leaders accelerate their knowledge and experience to take on a future CEO or board role.

“The Marketing Academy EMEA Fellowship has been way more than I expected it to be and one of the best learning experiences of my life” EMEA Fellowship Alumni

EMEA Fellowship Program Overview

Fellowships will be awarded to a maximum of 25 CMOs and high achieving marketing leaders who will benefit from:

  • A comprehensive knowledge curriculum developed and delivered by McKinsey & Company partners and functional experts, delivered during three Residential events with masterclasses covering the full CEO, leadership and board stewardship spectrum
  • Two immersive residential events (4 day and 3 day) and one 2 day virtual event with knowledge topics covering the full CEO spectrum including a series of masterclasses covering all elements of board stewardship, designed and delivered by leading experts
  • Immersive CMO to CEO leadership journey program developed and led by Global CMO Leadership Expert Thomas Barta together with The Marketing Academy and McKinsey experts
  • Board-level executive coaching with individual one-to-one sessions from a professional executive coach provided by Wisdom8
  • One-to-one mentoring sessions with high profile board chairs, non-executives, CEOs, CFOs, board members and influencers
  • Peer-to-peer learning and development with an exclusive peer group from global business in diverse market sectors
  • 12-months access for you and your team to The Marketing Academy Global Virtual Campus. The curriculum consists of a minimum of 18 curated live lectures and masterclasses via a dedicated online platform

Applications are no longer being accepted for the 2021 EMEA Fellowship Program. Information for the 2022 Program will be available soon.

Meet Our EMEA Fellows

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Selection Criteria & Process

The EMEA 2021 Fellowship Program has been designed for time constrained individuals. It is anticipated that the program will take up to 12 days.

To be considered for a place on the EMEA Fellowship program you:

  • Currently hold the top marketing, growth or commercial leadership role (CMO, chief commercial officer, chief growth officer or equivalent) within a leading, marketing-dependent organisation
  • Report directly to the regional or global president, CEO or EVP
  • Are leading large, complex teams and significant budgets, with P&L accountability
  • Have a minimum of 15 years leadership experience with the marketing and commercial function
  • Have a clear career ambition to become a CEO or to take a wider main board position
  • Have significant non-marketing leadership experience
  • Be employed on a permanent basis with no risk of resignation for the duration of the program
  • Have a proven reputation in the industry
  • Are able to travel to Europe for all in person residential sessions

Fellowships are awarded by invitation only. Potential delegates are required to submit a short application form, full CV, a written endorsement from their CEO and then take part in a discussion with a member of the selection panel.

To download the EMEA Fellowship 2021 Program Guide please click here Please note applications are now closed for 2021.

 

Applications for the US 2021 Fellowship Program are open, please follow this link US Fellowship

What Our Alumni Have To Say About The Program

Elements of the program are being delivered by:

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Featured Fellow

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Scholarship

Shamela Kylassum

Shamela has a passion for helping people find their own brilliance. She has over 20 years experience working as a management consultant for PwC and…

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Featured Mentor

Who's Involved:

The Team
The Fellows
The Scholars
Our Mentors
Our Coaches
Selection Panels

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