The Fellowship

USA Fellowship

Enabling Marketing Leaders of today to become the CEOs of tomorrow

“The Marketing Academy provide the best marketing leadership programmes in the world”

 – Syl Saller Global CMO Diageo

Our EMEA Fellowship Programme is sponsored by:


The Fellowship

Developed in partnership with

The Marketing Academy Fellowship Programme developed in partnership with McKinsey & Company and sponsored by Facebook is a powerful, free, part-time programme giving a select group of exceptional CMOs & marketing leaders at the top of the marketing career ladder a unique opportunity to further develop these critical capabilities.

Great CEOs and board directors need the ability to influence, engage and take risks. They should also have a deep understanding of the commercial drivers of their business, intellectual breadth, a well-honed ability to spot the right opportunities and an unfailing ability to understand what their customers want.

Designed to provide CMOs with access to board-level thinking and development in all elements of Board stewardship, this programme ensures that marketing leaders accelerate their knowledge and experience to take on a future CEO or board role.

Fellowship Programme Overview

  • Fellowships will be awarded to a maximum of 20 CMOs and high achieving marketing leaders who will benefit from:
  • A comprehensive knowledge curriculum developed and delivered by McKinsey & Company partners and functional experts,delivered during three Residential events with masterclasses covering the full CEO, leadership and board stewardship spectrum
  • One four day residential and two three day residentials with knowledge topics covering the full CEO spectrum including a series of masterclasses covering all elements of board stewardship, designed and delivered by leading experts
  • Immersive CMO to CEO leadership journey programme developed and led by global CMO leadership expert Thomas Barta together with The Marketing Academy and McKinsey experts
  • Board-level executive coaching with individual one-to-one sessions from a professional executive coach provided by Wisdom 8
  • One-to-one mentoring sessions with high profile board chairs, non-executives, CEOs, CFOs, board members and influencers
  • Peer-to-peer learning and development with an exclusive peer group

Acceptance to the programme is conditional on 100% availability to attend all residential events in full.

Applications for the EMEA 2020 Programme are now closed. Please email to find out more about applications opening in Summer 2020.

Meet Our EMEA Fellows

Selection Criteria & Process

The EMEA 2020 Fellowship Programme has been designed for time constrained individuals. It is anticipated that the programme will take up to 12 days during the nine month period.

To be considered for a place on the Fellowship programme you will:

  • Currently hold the top marketing, growth or commercial leadership role (CMO, chief commercial officer, chief growth officer or equivalent) within a leading, marketing-dependent organisation
  • Report directly to the regional or global president, CEO or EVP
  • Are leading large, complex teams and significant budgets, with P&L accountability
  • Have a minimum of 15 years leadership experience with the marketing and commercial function
  • Have a clear career ambition to become a CEO or to take a wider main board position
  • Have significant non-marketing leadership experience
  • Are currently fully employed and under no known risk of notice, redundancy or termination during 2020
  • Have proven reputation in the industry
  • Are able to travel to Austria and the UK for all residential sessions

Fellowships are awarded by invitation only. Potential delegates are required to submit a short application form, full CV, a written endorsement from their CEO and then take part in a discussion with a member of the selection panel.

If you are interested in The Fellowship Programme in the US please follow this link US Fellowship

What Our Alumni Have To Say About The Programme

Elements of the programme are being delivered by:

Academy People

Featured Fellow

Featured Scholar

Featured Coach


Alison Down

Alison has 15 years international marketing experience working for global technology companies in Paris, London and San Francisco and spent 4 years running a brand…

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Featured Mentor

The Scholarship – a 9 month, free, part time programme for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMO’s and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience