The Scholarship
There are many development programmes which will teach you to be a better marketer and many more that can tell you how to become a better leader. We deliver the only programme that will also show you why.
Our FREE scholarship programme focuses on our 4P development modules:
Personal Development: Become an extraordinary human being
People Development: Become an inspirational leader
Professional Development: Become an exceptional marketer
Purpose: Become a change maker
A free, highly selective, 15 day learning programme delivered over 9 months for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development programme has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the UK and the rest of the world. Between May and February the delegates will experience:
One to One Mentoring
Each Scholar meets with up to 8 of the UK’s most experienced and inspirational marketing leaders. We have a team of over 60 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy as ‘Mentor.’
Executive Coaching
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the programme provides the delegates with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps
3 fully immersive ‘Boot Camps’ where delegates share learning, insight and experiences. The first is a 5 day Boot Camp in May 2020, followed by a 2 day Boot Camp in September 2020 and a 2 day Boot Camp in January 2021. In addition to a full induction, inspirational speakers, workshops and learning sessions, the delegates undergo an intense leadership development programme.
The Lectures
The golden opportunity to attend 4 Lectures on each of the 4P learning modules; Personal Development, People Development, Professional Development and Purpose. Each Lecture is hosted by international speakers, world leading organisations and subject matter experts.
Nominations for the 2020 programme are now closed. Please email taylor@themarketingacademy.org to be notified as soon as nominations are open for 2021.
The desired criteria…
Want to be nominated or have someone in mind for the Scholarship Programme? Here’s a guide to the desired criteria…
- Ideally between 5 and 15 years in a marketing or agency role
- Already in a leadership role or position of significant influence
- Highly ambitious to further your career in marketing leadership; aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Interests in charitable, social, cultural, creative or sporting endeavours
- Commitment to broadening horizons, such as world travel and further education
- High emotional intelligence
- Naturally driven to succeed
- Employed on a full-time (not freelance) basis in the UK with no risk of resignation, redundancy or termination for the duration of the program
How to get on the Programme
The programme is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- CV
- Employers endorsement form
- ‘Showcase Me’
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A. The pitch meetings will be face to face or via Skype/phone
Stage Three – The Panel
In the final stage all successful applications will be invited to a face to face interview with a selection panel of Marketing and HR Professionals
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the programme
Academy People
Featured Fellow
Sarah Warby, CEO – Lovehoney
Sarah is CEO for Lovehoney. Prior to this role, she was CMO at Sainsbury’s for five years, part of the Operating Board and accountable for…
Featured Scholar
Graeme Smeaton, Director Morph Costumes & Royal & Awesome – AFG Media Ltd
In April 2012 Graeme created and launched the golf-clothing brand Royal & Awesome. Royal & Awesome make spectacular trousers for fun golf events. Graeme has…
Featured Coach
Wendy Oliver
Since 1994, as an Executive Coach, facilitator and leadership trainer Wendy has delivered bespoke development solutions across a wide range of sectors internationally. She supports…
Featured Mentor
The Scholarship – a 9 month, free, part time programme for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMO’s and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
