The Scholarship
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
Our FREE scholarship program focuses on our 4P development modules:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program delivered over 9 months for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the UK and the rest of the world.
Here’s a quick program overview:
One to One Mentoring
Each Scholar meets with up to 8 of the UK’s most experienced and inspirational marketing leaders. We have a team of over 60 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy to mentor our Scholars.
Executive Coaching
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the scholars with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps
3 fully immersive ‘Boot Camps’ where scholars share learning, insight and experiences. In addition to a full induction, inspirational speakers, workshops and learning sessions, the scholars undergo an intense leadership development program.
Access to The Marketing Academy Global Virtual Campus
A supplementary online development program of workshops, lectures and keynote sessions attended by our Alumni, Mentors, Coaches, Partners and their teams around the world. Scholars are able to invite their colleagues to enrol on this exclusive program.
For a full copy of The Marketing Academy UK 2021 Scholarship Program Guide, please click here. Details for the 2022 program will be released soon.
Nominations for 2022 will open soon! If you’re interested in hearing more please register your interest in the ‘Join Us’ section at the bottom of this page.
The desired criteria…
Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 5 and 15 years in a marketing or agency role*
- Currently in a leadership role
- Highly ambitious to further career in marketing leadership, aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as world travel or further education
- High emotional intelligence & natural drive to succeed
- Interests in charitable, social, cultural, creative or sporting endeavours
- Employed on a permanent (not freelance) basis in the UK with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- CV
- Employers endorsement form
- ‘Showcase Me’
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A.
Stage Three – The Panel
In the final stage all successful applications will be invited to a face to face interview with a selection panel of Marketing and HR Professionals
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.
Academy People
Featured Fellow
Kerry Taylor, EVP, Brand Lead, Youth & Entertainment – Viacom International Media Networks
Kerry Taylor has been Chief Marketing Officer for Viacom International Media Networks since 2014. This includes brands including MTV, Comedy Central, Nickelodeon and Channel 5,…
Featured Scholar
Archie Campbell, Co Founder, Vidsy
Archie Campbell is Co-Founder of Vidsy, a creative technology platform empowering the world’s leading brands to produce best-in-class video ads and transform their global marketing…
Featured Coach
Fran Middleton
Fran is an executive leadership coach and team facilitator with over 25 years’ experience. She has extensive knowledge of financial and professional services as well…
Featured Mentor
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
