The Scholarship
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
Our FREE scholarship program focuses on our 4P development modules:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program delivered over 9 months for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the UK and the rest of the world. Between May 2021 and February 2022 the delegates will experience:
One to One Mentoring
Each Scholar meets with up to 8 of the UK’s most experienced and inspirational marketing leaders. We have a team of over 60 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy as ‘Mentor.’
Executive Coaching
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the delegates with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps
3 fully immersive ‘Boot Camps’ where delegates share learning, insight and experiences. In addition to a full induction, inspirational speakers, workshops and learning sessions, the delegates undergo an intense leadership development program.
Access to TMA Global Virtual Campus
A supplementary online curriculum of workshops, lectures and keynote sessions attended by TMA Alumni. Scholars are able to invite their colleagues to these exclusive events.
Nominations for 2021 are now open, click here to nominate
For a full copy of The Marketing Academy UK 2021 Scholarship Program Guide, please click here
The desired criteria…
Want to be nominated or have someone in mind for the Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 5 and 15 years in a marketing or agency role*
- Currently in a leadership role
- Highly ambitious to further career in marketing leadership, aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as world travel or further education
- High emotional intelligence & natural drive to succeed
- Interests in charitable, social, cultural, creative or sporting endeavours
- Employed on a permanent (not freelance) basis in the UK with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- CV
- Employers endorsement form
- ‘Showcase Me’
Application submission deadline: 5th March 2021
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A. The pitch meetings will be face to face* or via Skype/phone
Pitch interviews will be held between 6th – 16th April 2021
Stage Three – The Panel
In the final stage all successful applications will be invited to a face to face* interview with a selection panel of Marketing and HR Professionals
Panel interviews will be held w/c 26th April 2021
*COVID-19: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Final Decisions – 3rd May 2021
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program
Academy People
Featured Fellow
Abigail Comber, CMO, Debenhams
Abi is engaged in Interim Director roles currently Commercial & Customer Experience Director L3 covering a similar portfolio and taking on the addition of Commercial…
Featured Scholar
Matt Campbell, Executive Creative Director – Matta
Following an MBA at Oxford University, Matt spent 6 years as a senior marketer at global drinks giant Diageo. In 2009 he founded Futureproof, a…
Featured Coach
Oona Collins
Oona is an international senior executive and board-level coach and consultant. She has over 20 years experience incorporating board level positions in sales and marketing….
Featured Mentor
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
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