FAQs

Whether your experience is in a consumer or B2B brand, public or charity sector, media or creative agency, media owner or platform, entrepreneur or working for companies large or small, all applicants will be assessed equally against our criteria.

What we are looking for*:

• Ideally between 8 and 18 years in a marketing or agency role
• Currently in a leadership role
• Highly ambitious to further career in marketing leadership, aspiring to C-Suite or board roles
• Demonstrates commitment to career with evidence of results and achievements
• Evidence of commitment to broadening horizons, such as an interest in charitable, social, cultural, creative, travel or sporting endeavours.
• High emotional intelligence & natural drive to succeed
• Employed on a permanent (not freelance) basis in the UK at a company for a minimum of 6 months
• No known risk of termination or resignation for the duration of the program

*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.

We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender, or religion, should have the same opportunity to fast track their careers and learning via our programs.

We will inform successful Scholar’s nominators if they are accepted onto the Scholarship Program. You can also join The Marketing Academy Community groups on LinkedIn and Facebook or follow us on Twitter – we regularly update with what’s going on via these channels.

Occasionally people ask us who nominated them and by submitting your nomination you agree to us telling the nominee who made their nomination. If you prefer your nomination to be anonymous then you can request this by emailing info.uk@themarketingacademy.org

We actually recommend you give you ‘nominee’ some warning before you nominate them – you might consider sending them a copy of the Guide to the Scholarship Program which can be found here.

Yes. We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered

We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.

We rely on you, as a nominator, to help us identify a breadth of talent across the entire industry.

No. You can nominate whoever you chose, be it a member of staff, colleague, boss, peer, supplier, client, friend, or family. You can nominate someone at an agency or business that you’ve worked with and have been very impressed by, or any great marketer who you feel is a rising star. But the bottom line is your nominee should fit the selection criteria which can be found here.

The Scholarship criteria requires the nominees to be fully employed or own their business.

The learning provided throughout the Scholarship centres around leadership development. We have discovered that the Scholars with a wide and consistent span of direct leadership & influence within one company, are able to implement the learning immediately and can practice the tools and techniques in real time. This also enables the Scholars to get the most out of the Mentor sessions, allowing them to discuss & debate real situations which mirror the practical experience of the Mentors. Depending on the span of the freelance role this consistency can be significantly reduced, along with the ability to make wide reaching impact across a business where the Scholar is directly accountable for the long-term results.

We can only take 30 Scholars on any program. With over 250 people involved in their development and learning its essential that we ensure the widest possible ‘ripple effect’ of the learning so that the benefit of the Scholarship can be felt more widely within the industry. Past experience has taught us that Scholars in significant leadership roles, directly employed by one company for the duration of the program, can have a greater lasting impact on their business than those in temporary, interim or short-term roles.

The learning curve of the Scholarship does not mix well with the learning curve of a new role. In fact, we have found that it can be so detrimental to the Scholar (and their new employer) that we withhold the right to remove Scholars from the program if they change roles during it (much as we hate to do so). We minimise this risk by ensuring that Scholars are employed, supported by their current employer and are crystal clear on their career goals – and timings – before embarking on the program. If the Scholar is in ‘transition’ or seeking the next role while on the program then we find that most of the learning and interactions with Mentors, Coaches and the other Scholars are experienced through that lens, which ultimately results in a reductive experience. The nature of freelance work means that the likelihood of embarking on and / or seeking new roles is higher.

If you know someone in transition / freelancing / contracting they may be eligible to enrol on our Virtual Campus program – please send them this link https://themarketingacademy.org/uk/the-marketing-academy-virtual-campus/

Yes, but you may disadvantage your nominee. The nomination portal closes on 17th February 2023 and the closing date for applications is 24th February 2023 and nominees don’t receive the details on how to apply until they’ve been nominated. It can take a lot of thought, time and resource for the nominee to put together the 3-part application.

So, the earlier you nominate the more time your nominee will have to design and submit their application.

No. To be eligible for an ‘Invitation to Apply’ you will need to be nominated by someone who considers you worthy of a place. We will not accept self nominations and the nomination portal is regularly cross checked and verified.

You can nominate as many people as you like.

After you’ve nominated, you will receive an email confirming receipt of your nomination. Your nominee will be sent all the details they need in order to apply for a place.