Meet our Partners
We are incredibly lucky to be supported by some of the biggest brands in the UK. These companies have provided the financial support which enables us to deliver our programs in the UK. In doing so they have demonstrated their dedication to promoting marketing excellence, passion for developing exceptional marketing talent and the philanthropic commitment to investing in the industry as a whole.
If you are interested in becoming a Premier Partner or wish to discuss ways to get involved at a corporate level please email sherilyn@themarketingacademy.org
Scholarship Premier Partners
KFC Global
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders, of course, and now KFC is the world’s most popular chicken restaurant chain, specializing in that same Original Recipe® along with Extra Crispy™ chicken, home-style sides and buttermilk biscuits.
There are over 20,500 KFC outlets in more than 125 countries and territories around the world. And you know what? There’s still a cook in a kitchen in every last one of them, freshly preparing delicious, complete family meals at affordable prices.
Accenture
PHD
PHD London was the founding office of the first truly planning-led media agency in the UK. Today it is now part of a 70 office global network, home of PHD’s worldwide management team and part of Omnicom Media Group. From its inception, PHD has always been one of the UK’s most forward-thinking media agencies, renowned for challenging convention, breaking new ground in communications thinking and ultimately looking to find a better way in everything we do.
Finding a better way manifests itself in many ways – from being the first media agency in the UK to launch its own affiliates network to offering the most comprehensive media education programme to 200 clients, for free, to employing our own in-house recruitment specialist to ensure we attract the best talent and reduce the amount of money we spend finding them.
This approach, coupled with the buying power we offer through Omnicom Media Group’s centralised negotiation point OPera has attracted a diverse client list which includes Sainsbury’s, Cadbury, Confused.com, Warner Bros., ING Direct, and our founding client The Guardian, who we have worked with for 20 years.
Mars Wrigley
When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our Mars Wrigley iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles® are enjoyed in more than 180 countries. We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population. From chocolate to chewing gum, we have more than 34,000 Associates working hard to improve the way we source, make and market our products, so our consumers can enjoy them even more. With rigorous testing for the safety, taste and quality of our treats, we ensure that the world of tomorrow will have even more smiles, and that we’re still making candy the same way Frank C. Mars did: one piece at a time.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
BT
BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and across the world, where we provide fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
In the UK we are a leading communications services provider, selling products and services to consumers, small and medium sized enterprises and the public sector. We also sell wholesale products and services to communications providers in the UK and around the world. Globally, we supply managed networked IT services to multinational corporations, domestic businesses and national and local government organisations.
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.
ITV
ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK. In addition to traditional broadcasting on channels, ITV delivers content on demand through numerous platforms, both directly and via ITV Player. Through ITV Studios content is produced for both ITV channels and third parties in the UK and increasingly overseas. ITV’s distribution business sells finished programmes and formats worldwide.
Fellowship Premier Partners
The Fellowship program is developed in partnership with McKinsey & Company and sponsored by Facebook.
McKinsey & Company
The Fellowship Program is developed in Partnership with McKinsey & Company who are a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not for profits. They help their clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, they have built a firm uniquely equipped to this task.
The CMO Club
The CMO Club is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment.
Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world. The CMO Club was founded by seasoned marketing executive, Pete Krainik in 2008.
Our Membership is 650+ CMOs strong and growing, representing both B2B and B2C brands. You can find CMO Club Chapters in over 30 cities across the globe. Fueled by dynamic peer-to-peer problem-solving, inspirational and educational events, and insights into the latest marketing trends and cutting-edge innovation, the CMO Club is the place to be for the world’s top marketing executives.
Scholarship Alumni Partners
The Scholarship Alumni program is sponsored by:
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.
WeAreFearless is an integrated sports, esports and entertainment creative agency, committed to solving business challenges differently, by harnessing the power of psychology and neuroscience.
Our international team of cultural experts specialise in developing bolder strategies, partnerships, content, social campaigns and activations through channel-agnostic earned, owned and paid communications plans shared across digital and mainstream media.
For us, every challenge is a human challenge. Using our HumanValues™ insight tool, experts and models, we find the unconscious human truth that will get people to pay attention and care. We call this boldness with backup.
And we bring this promise to life every day for clients such as Secret Cinema, Visa Europe, Kia Worldwide, Bridgestone Europe/IOC, UEFA, Hays/Man City, hummel and Harris.
We are ESA’s European Sponsorship Agency of the Year 2020/21. In 2019 we won The Marketing Society’s Best International campaign for our Bridgestone Olympic brand campaign in 7 markets. In 2018 we were recognised as the Sport Industry’s Best Young Agency.
We challenge the industry to be braver through our thought leadership, including recent events with Britain’s first astronaut Helen Sharman, UCL Professor of Neuroscience Joe Devlin, Olympic icon Daley Thompson and Dr Kate Goodger, one of the world’s leading Sports Psychologists.
@We_AreFearless
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else.
Combining our expertise in human understanding with advanced technologies, our 30,000 people help the world’s leading organizations succeed and grow.
The Creative Engagement Group is an unusually shaped communications group that creates moments that inspire lasting change. It partners with clients to provide employee engagement, learning & training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. We engage internal and external audiences through the creation and delivery of live, virtual and hybrid experiences, film, branded content, immersive (VR & AR) and interactive content.
Amazon.com was founded in 1994 with Amazon’s mission is to be Earth’s most customer-centric company. Amazon offers low prices and fast delivery on millions of items, designs and builds the bestselling Kindle hardware, and empowers companies and governments in over 190 countries around the world with the leading cloud computing infrastructure through its Amazon Web Services offering.
Google’s mission is to organise the world’s information and make it universally accessible and useful. As a first step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognised as the world’s largest search engine — an easy-to-use free service that usually returns relevant results in a fraction of a second.
When you visit www.google.com or one of the dozens of other Google domains, you’ll be able to find information in many different languages; check stock quotes, maps and news headlines; look up phonebook listings for every city in the United States; search billions of images and peruse the world’s largest archive of Usenet messages — more than 1 billion posts dating back to 1981.
We also provide ways to access all this information without making a special trip to the Google home page. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you’re away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.
T: +44 (0)20-7031-3000 W: www.google.co.uk/corporate
Fellowship Alumni Partners
The Fellowship Alumni program is sponsored by:
Capita is a consulting, digital services and software business.
We are driven by our purpose: to create better outcomes – for our employees, clients and customers, suppliers and partners, investors, and society.
We are committed to being a responsible business – in how we operate, serve society, respect our people and the environment, and deliver attractive returns to our investors.
Every day we help millions of people, by delivering innovative solutions to transform and simplify the connections between businesses and customers, governments and citizens.
We partner with clients and provide them with the insight and cutting-edge technologies that give time back, allowing them to focus on what they do best and making people’s lives easier and simpler.
We operate in the UK, Europe, India and South Africa – and across six divisions: Software; Technology Solutions; People Solutions; Customer Management; Government Services and Specialist Services.
The CMO Club is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment.
Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world. The CMO Club was founded by seasoned marketing executive, Pete Krainik in 2008.
Our Membership is 650+ CMOs strong and growing, representing both B2B and B2C brands. You can find CMO Club Chapters in over 30 cities across the globe. Fueled by dynamic peer-to-peer problem-solving, inspirational and educational events, and insights into the latest marketing trends and cutting-edge innovation, the CMO Club is the place to be for the world’s top marketing executives.
Faculty Learning Partners
These fabulous organisations contribute to the coaching and leadership development of our programs.
Thomas Barta
Thomas Barta is the world’s premier expert, author, and keynote speaker on marketing leadership.
Thomas is a former partner of McKinsey. His pioneering research brings a fresh perspective to the customer organization: leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.
He is the author of the leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill). He writes for numerous publications from Forbes to Marketing Week.
After a fast-track marketing career at Kimberly-Clark (Kleenex), where he led the growth of large international brands, Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. He later became the client strategy advisor to McKinsey’s global board of directors. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority.
For the CMO Fellowship (a McKinsey and Marketing Academy program to prepare CMOs for a CEO role), Thomas serves as its long-standing leadership dean. For a select group of global CMOs, Thomas serves as their personal advisor.
Thomas holds an MBA from London Business School and a Master’s in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).
Wisdom8
Wisdom8 is a boutique, international coaching firm that works with CEOs, Executive Boards, and emerging C-Suite leaders, to accelerate executive performance and work towards greater business results.
Wisdom8, led by CEO Katherine Tulpa, has been running the Coaching Faculty for the both the Scholars and Fellows program, for the UK/Europe Marketing Academy, for over 9 years and recently for the Fellowship Program in the U.S.
The Living Leader
Our Personal Leadership Program provides a powerful springboard for generating the understanding and co-operation required for success as well as exploring abilities and expanding horizons and explains the fundamental elements of creating an environment where individuals can think clearly, deeply and creatively.
The Living Leader is headed by Penny Ferguson and provides Personal Leadership Development. We are committed to creating permanent positive change that impacts each individual we touch. Our philosophy is based on the belief that it is not important to simply be an outstanding leader but about how many leaders you can develop and our goal is to pass this on to delegates attending our courses.
Over 35,000 delegates from across the globe have experienced our programs, which are renowned for the fast and dramatic results that they achieve, both for the organization and for the individual.
T: 01635 276333
Virtual Campus Partners
The Virtual Campus is sponsored by:
Zapnito is the SaaS platform that helps brands deliver expertise on-demand and build sustainable communities. We help knowledge-sharing industries, event organizers, healthcare organizations and more to connect with their audiences, drive revenue and reach business goals.
Media Partners
Additional thanks goes to
Jak & London WordPress Boutique for WordPress web development, hosting and site maintenance.
Academy People
Featured Fellow
Christian Barrou Thrane, MD of Marketing, BT Consumer for BT
Christian was formerly the Chief Marketing Officer and Head of Consumer Division of Telenor Sweden. He is part of the leadership team of Telenor Sweden…
Featured Scholar
Dan Bennett, Consulting Director – Ogilvy Consulting, Behavioural Science Practice
Dan co-leads the behavioural science practice within Ogilvy Consulting London looking after clients from the public and private sectors. He is a Practitioner, Speaker and…
Featured Coach
Anna Inama
Anna has more than 18 years marketing experience in a variety of blue chip multinational organisations, running, mentoring and coaching large cross cultural teams. She…
Featured Mentor
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
