Meet our Partners
We are incredibly lucky to be supported by some of the biggest brands in the UK and beyond. These companies have provided the financial support which enables us to deliver our programs in the UK and EMEA. In doing so they have demonstrated their dedication to promoting marketing excellence, passion for developing exceptional marketing talent and the philanthropic commitment to investing in the industry as a whole.
If you are interested in becoming a Premier Partner or wish to discuss ways to get involved at a corporate level please email sherilyn@themarketingacademy.org
Fellowship Premier Partners
Our Fellowship program is developed in partnership with McKinsey & Company.
McKinsey & Company
Our knowledge partner, McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not for profits. They help their clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, they have built a firm uniquely equipped to this task.
Salesforce
Our program sponsor, Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics and application development.
Scholarship Premier Partners
Accenture Song
Accenture Song helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. As experience architects, Accenture Song offers a unique blend of digital design, marketing, content and commerce services focused on the digital customer agenda and the evolving needs of today’s CMOs. Interactive is part of a broad network of 36,000 Accenture professionals dedicated to digital services, and offering clients integrated, industrialized and industry-driven digital solutions that extend beyond brand building to include true digital transformation for organizations.
Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information.
BT
BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and across the world, where they provide fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
In the UK they are a leading communications services provider, selling products and services to consumers, small and medium sized enterprises and the public sector. BT also sells wholesale products and services to communications providers in the UK and around the world. Globally, they supply managed networked IT services to multinational corporations, domestic businesses and national and local government organisations.
ITV
ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK. In addition to traditional broadcasting on channels, ITV delivers content on demand through numerous platforms, both directly and via ITV Player. Through ITV Studios content is produced for both ITV channels and third parties in the UK and increasingly overseas. ITV’s distribution business sells finished programmes and formats worldwide.
KFC UK & Ireland
It was in 1965 that the Kentucky Fried Chicken (KFC) concept was first introduced to Britain, with its first restaurant opening in the city of Preston. Since then, KFC has expanded its UK and Ireland restaurant network, closing out 2018 with no fewer than 943 locations and boasting sales of over £1 billion per year. In 2018 alone, the business experienced a growth rate of 33 net new stores (43 gross), which was the highest it had experienced on these shores in some 15 years..
Mars
Mars is a multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. It was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family.
Mars is known for the confectionery items, such as Mars bars, Milky Way bars, M&M’s, Skittles, Snickers, and Twix. It also produces non-confectionery snacks, such as Combos, and other foods, including Ben’s Original, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Canin brands.
PHD
PHD London was the founding office of the first truly planning-led media agency in the UK. Today it is now part of a 70 office global network, home of PHD’s worldwide management team and part of Omnicom Media Group. From its inception, PHD has always been one of the UK’s most forward-thinking media agencies, renowned for challenging convention, breaking new ground in communications thinking and ultimately looking to find a better way in everything they do.
Finding a better way manifests itself in many ways – from being the first media agency in the UK to launch its own affiliates network to offering the most comprehensive media education programme to 200 clients, for free, to employing their own in-house recruitment specialist to ensure they attract the best talent and reduce the amount of money they spend finding them.
This approach, coupled with the buying power they offer through Omnicom Media Group’s centralised negotiation point, OPera, has attracted a diverse client list which includes Sainsbury’s, Cadbury, Confused.com, Warner Bros., ING Direct, and their founding client The Guardian, who they have worked with for 20 years.
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Alumni Partners
Our EMEA Fellowship Alumni program is sponsored by:
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Snap
Snap Inc. is a camera company.
Snap believes that reinventing the camera represents their greatest opportunity to improve the way people live and communicate.
The organization contributes to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.
Community & Virtual Campus Partners
Our Virtual Campus is sponsored by:
Amazon
Amazon.com was founded in 1994 with Amazon’s mission is to be Earth’s most customer-centric company. Amazon offers low prices and fast delivery on millions of items, designs and builds the bestselling Kindle hardware, and empowers companies and governments in over 190 countries around the world with the leading cloud computing infrastructure through its Amazon Web Services offering.
Arnott's
The Arnott’s Group is an Australian producer of biscuits and snack food. Founded in 1865, they are the largest producer of biscuits in Australia. They are the custodians of some of Australia’s most recognised food brands, including Arnott’s, Campbell’s, V8, Messy Monkeys, Freedom Cereals and 180degrees – to name a few.
They’re committed to operating within the natural boundaries of the planet, ensuring that they source and make their products sustainably and connect to the communities in which they operate.
Cartology
Cartology is a leading retail media business, powered by the Woolworths Group. With 96% of households shopping across Woolworth’s physical and digital ecosystems, it connects brands to customers in a way that no-one else can. With customers at the heart, Cartology provides targeted omnichannel marketing solutions and powerful closed loop reporting, with one objective in mind – to help brands grow. With a deep understanding of customer behaviour based on more than 14 million 1:1 relationships, brands can create real customer impact in the moments that matter most.
Pepsi Lipton
Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell ice tea branded products around the world. Two of our biggest brands, Lipton and Pure Leaf are worth over $1 billion in Retail Sales Value. As a company in its own right, the joint venture has its own board of directors. As a global organisation the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across North America, ESSA (Europe and Sub-Saharan Africa), Latin America, AMEA (Africa, Middle East and Asia) and Greater China and we are constantly breaking new ground with launches into white markets. Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy. Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure – to senior leadership and to talented colleagues all over the world. And it means that we can get involved in the end-to-end business and make a big impact.
https://www.linkedin.com/company/pepsilipton/
REA Group
REA Group is a global digital real estate business with more than 3,000 people working across three continents to change the way the world experiences property. They use new technology and their collective global knowledge to deliver the best products and services to their customers and consumers. Their global footprint covers three continents including Australia, Asia and North America.
REA Group operates Australia’s leading residential and commercial property websites –realestate.com.au and realcommercial.com.au – as well as the leading website dedicated to share property, Flatmates.com.au
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Zapnito
Zapnito is the SaaS platform that helps brands deliver expertise on-demand and build sustainable communities. Their platform helps knowledge-sharing industries, event organizers, healthcare organizations and more to connect with their audiences, drive revenue and reach business goals.
Faculty Learning Partners
These fabulous organizations contribute to the coaching and leadership development of our programs.
Thomas Barta
Thomas Barta is the world’s premier expert, author, and keynote speaker on marketing leadership.
Thomas is a former partner of McKinsey. His pioneering research brings a fresh perspective to the customer organization: leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.
He is the author of the leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill). He writes for numerous publications from Forbes to Marketing Week.
After a fast-track marketing career at Kimberly-Clark (Kleenex), where he led the growth of large international brands, Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. He later became the client strategy advisor to McKinsey’s global board of directors. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority.
For the CMO Fellowship (a McKinsey and Marketing Academy program to prepare CMOs for a CEO role), Thomas serves as its long-standing leadership dean. For a select group of global CMOs, Thomas serves as their personal advisor.
Thomas holds an MBA from London Business School and a Master’s in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).
Freuds Communications
Freud Communications is a full-service PR and strategic communications agency that builds, protects, and enhances the reputations of our clients through impactful storytelling. The organization is global in both outlook and delivery. Their consultants in London and New York have worked at the highest levels of business, government, media, charity and academia. They pride themselves on our unrivalled network across the world.
Freuds Communications has been working with The Marketing Academy Fellowship program for 10 years providing CEO Media Training once our Fellows complete their 9-month program.
The Living Leader
The Living Leader’s Personal Leadership Program provides a powerful springboard for generating the understanding and co-operation required for success as well as exploring abilities and expanding horizons and explains the fundamental elements of creating an environment where individuals can think clearly, deeply and creatively.
The Living Leader is headed by Penny Ferguson, and provides Personal Leadership Development. They are committed to creating permanent positive change that impacts each individual they touch. The organization’s philosophy is based on the belief that it is not important to simply be an outstanding leader but about how many leaders you can develop, and their goal is to pass this on to delegates attending their courses.
Over 35,000 delegates from across the globe have experienced their programs, which are renowned for the fast and dramatic results that they achieve, both for the organization and for the individual.
Wisdom8
Wisdom8 is a boutique, international coaching firm that works with CEOs, Executive Boards, and emerging C-Suite leaders, to accelerate executive performance and work towards greater business results.
Wisdom8, led by CEO, Katherine Tulpa, has been running the Coaching Faculty for the both our Scholarship and Fellowship Programs in the UK and EMEA for over 9 years, and recently for the Fellowship Program in the US.
Additional thanks go to
Jak & London WordPress Boutique for WordPress web development, hosting and site maintenance.
Academy People
Featured Fellow
Mauro Fanfoni, SVP Commercial Planning, Marketing & Innovation – Eni Retail Market Gas & Power
Mauro is currently Senior Vice President for Commercial Planning, Marketing and Innovation at Eni Retail Market G&P with responsibility for advertising, digital, relationship marketing, commodity…
Featured Scholar
Marcus Buck, Senior Brand Manager, Innovation – KFC UK & Ireland
Marcus is responsible for imagining what the future KFC menu should look like, and then making it a reality across 900+ stores in the…
Featured Coach
Esther Goodyear
Esther works to harness, enhance and develop the talents and strengths of established and upcoming leaders across the cultural perspective. A committed coach and facilitator…
Featured Mentor
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
