Meet our Partners
We are incredibly lucky to be supported by some of the biggest brands in the UK and beyond. These companies have provided the financial support which enables us to deliver our programs in the UK and EMEA. In doing so they have demonstrated their dedication to promoting marketing excellence, passion for developing exceptional marketing talent and the philanthropic commitment to investing in the industry as a whole.
Unlock a transformative corporate partnership. Download our Global Partnership Overview to explore how you can partner with The Marketing Academy. Discover a diverse range of partnership options. Got any questions or looking for a customisable partnership tailored to your needs email sherilyn@themarketingacademy.org
Fellowship Premier Partners
Our Fellowship program is developed in partnership with McKinsey & Company.
McKinsey & Company
Our knowledge partner, McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not for profits. They help their clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, they have built a firm uniquely equipped to this task.
Salesforce
Our program sponsor, Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics and application development.
TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Scholarship Premier Partners
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Accenture Song
Accenture Song helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. As experience architects, Accenture Song offers a unique blend of digital design, marketing, content and commerce services focused on the digital customer agenda and the evolving needs of today’s CMOs. Interactive is part of a broad network of 36,000 Accenture professionals dedicated to digital services, and offering clients integrated, industrialized and industry-driven digital solutions that extend beyond brand building to include true digital transformation for organizations.
Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information.
BT
BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and across the world, where they provide fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
In the UK they are a leading communications services provider, selling products and services to consumers, small and medium sized enterprises and the public sector. BT also sells wholesale products and services to communications providers in the UK and around the world. Globally, they supply managed networked IT services to multinational corporations, domestic businesses and national and local government organisations.
ITV
ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK. In addition to traditional broadcasting on channels, ITV delivers content on demand through numerous platforms, both directly and via ITV Player. Through ITV Studios content is produced for both ITV channels and third parties in the UK and increasingly overseas. ITV’s distribution business sells finished programmes and formats worldwide.
KFC UK & Ireland
It was in 1965 that the Kentucky Fried Chicken (KFC) concept was first introduced to Britain, with its first restaurant opening in the city of Preston. Since then, KFC has expanded its UK and Ireland restaurant network, closing out 2018 with no fewer than 943 locations and boasting sales of over £1 billion per year. In 2018 alone, the business experienced a growth rate of 33 net new stores (43 gross), which was the highest it had experienced on these shores in some 15 years..
Mars
Mars is a multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. It was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family.
Mars is known for the confectionery items, such as Mars bars, Milky Way bars, M&M’s, Skittles, Snickers, and Twix. It also produces non-confectionery snacks, such as Combos, and other foods, including Ben’s Original, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Canin brands.
PHD
PHD London was the founding office of the first truly planning-led media agency in the UK. Today it is now part of a 70 office global network, home of PHD’s worldwide management team and part of Omnicom Media Group. From its inception, PHD has always been one of the UK’s most forward-thinking media agencies, renowned for challenging convention, breaking new ground in communications thinking and ultimately looking to find a better way in everything they do.
Finding a better way manifests itself in many ways – from being the first media agency in the UK to launch its own affiliates network to offering the most comprehensive media education programme to 200 clients, for free, to employing their own in-house recruitment specialist to ensure they attract the best talent and reduce the amount of money they spend finding them.
This approach, coupled with the buying power they offer through Omnicom Media Group’s centralised negotiation point, OPera, has attracted a diverse client list which includes Sainsbury’s, Cadbury, Confused.com, Warner Bros., ING Direct, and their founding client The Guardian, who they have worked with for 20 years.
Workday
Workday is a leading enterprise platform that helps organizations manage their most important assets – their people and money. The Workday platform is built with AI at the core to help customers elevate people, supercharge work, and move their business forever forward. Workday is used by more than 10,500 organizations around the world and across industries – from medium-sized businesses to more than 60% of the Fortune 500. For more information about Workday, visit workday.com.
Alumni Partners
Our EMEA Fellowship Alumni program is sponsored by:
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Influencer
Established in 2017 from the minds of visionary creators and industry trailblazers, we’ve since grown into a global powerhouse. Today, our network of 120+ social experts spans across five key locations, weaving a tapestry of experience and expertise that’s truly world-class.
Snap
Snap Inc. is a camera company.
Snap believes that reinventing the camera represents their greatest opportunity to improve the way people live and communicate.
The organization contributes to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
Community & Virtual Campus Partners
Our Community & Virtual Campus is sponsored by:
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It provides CRM software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Afterpay
Afterpay is transforming the way we pay by allowing customers to buy products immediately and pay over time – enabling simple, transparent and responsible spending. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).
Amazon
Amazon.com was founded in 1994 with Amazon’s mission is to be Earth’s most customer-centric company. Amazon offers low prices and fast delivery on millions of items, designs and builds the bestselling Kindle hardware, and empowers companies and governments in over 190 countries around the world with the leading cloud computing infrastructure through its Amazon Web Services offering.
Arnott's
The Arnott’s Group is an Australian producer of biscuits and snack food. Founded in 1865, they are the largest producer of biscuits in Australia. They are the custodians of some of Australia’s most recognised food brands, including Arnott’s, Campbell’s, V8, Messy Monkeys, Freedom Cereals and 180degrees – to name a few.
They’re committed to operating within the natural boundaries of the planet, ensuring that they source and make their products sustainably and connect to the communities in which they operate.
Cartology
Cartology is a leading retail media business, powered by the Woolworths Group. With 96% of households shopping across Woolworth’s physical and digital ecosystems, it connects brands to customers in a way that no-one else can. With customers at the heart, Cartology provides targeted omnichannel marketing solutions and powerful closed loop reporting, with one objective in mind – to help brands grow. With a deep understanding of customer behaviour based on more than 14 million 1:1 relationships, brands can create real customer impact in the moments that matter most.
KEPAK
Kepak is an Irish based food company serving international markets, restaurants and household foodservice names with prime cuts of meat, on-trend foodservice solutions and ready-for-market convenience foods.
With over 50 years’ expertise in meat craft, we are still leading the way with bespoke innovations and highly successful, international food brands.
News Corp Australia
News Corp Australia tells the stories that matter to over 17 million Australians every month as an important part of News Corp, a diversified global media and information services company.
From breaking news in the morning to deciding dinner that night, Australia trusts our brands to inform, inspire and delight across the day – including The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, Mercury, NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, news.com.au, Vogue, GQ, Kidspot, taste.com.au and plenty more.
www.newscorpaustralia.com
Nomad Foods
Nomad Foods are the largest frozen food company in Europe where they are proud owners of a portfolio of leading niche brands which includes Birds Eye, Findus and iglo. They manufacture, sell and distribute a range of branded frozen food products across 13 European countries with the United Kingdom, Italy, Germany, Sweden and France representing our five largest markets.
Headquartered in the United Kingdom, Nomad Foods was formed in 2015 following the acquisition of iglo Group. They are a NYSE listed company trading under the symbol “NOMD” with the long term goal of developing a global portfolio of best in class food brands by growing organically and through strategic M&A. To find out more, please visit www.nomadfoods.com
REA Group
REA Group is a global digital real estate business with more than 3,000 people working across three continents to change the way the world experiences property. They use new technology and their collective global knowledge to deliver the best products and services to their customers and consumers. Their global footprint covers three continents including Australia, Asia and North America.
REA Group operates Australia’s leading residential and commercial property websites –realestate.com.au and realcommercial.com.au – as well as the leading website dedicated to share property, Flatmates.com.au
The Trade Desk
All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.
That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love — with more transparency and precision at every stage.
At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way.
Because the open internet matters.
www.thetradedesk.com
Zapnito
Zapnito is the SaaS platform that helps brands deliver expertise on-demand and build sustainable communities. Their platform helps knowledge-sharing industries, event organizers, healthcare organizations and more to connect with their audiences, drive revenue and reach business goals.
Faculty Learning Partners
These fabulous organizations contribute to the coaching and leadership development of our programs.
Thomas Barta
Thomas Barta is the world’s premier expert, author, and keynote speaker on marketing leadership.
Thomas is a former partner of McKinsey. His pioneering research brings a fresh perspective to the customer organization: leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.
He is the author of the leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill). He writes for numerous publications from Forbes to Marketing Week.
After a fast-track marketing career at Kimberly-Clark (Kleenex), where he led the growth of large international brands, Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. He later became the client strategy advisor to McKinsey’s global board of directors. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority.
For the CMO Fellowship (a McKinsey and Marketing Academy program to prepare CMOs for a CEO role), Thomas serves as its long-standing leadership dean. For a select group of global CMOs, Thomas serves as their personal advisor.
Thomas holds an MBA from London Business School and a Master’s in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).
Freuds Communications
Freud Communications is a full-service PR and strategic communications agency that builds, protects, and enhances the reputations of our clients through impactful storytelling. The organization is global in both outlook and delivery. Their consultants in London and New York have worked at the highest levels of business, government, media, charity and academia. They pride themselves on our unrivalled network across the world.
Freuds Communications has been working with The Marketing Academy Fellowship program for 10 years providing CEO Media Training once our Fellows complete their 9-month program.
The Living Leader
The Living Leader’s Personal Leadership Program provides a powerful springboard for generating the understanding and co-operation required for success as well as exploring abilities and expanding horizons and explains the fundamental elements of creating an environment where individuals can think clearly, deeply and creatively.
The Living Leader is headed by Penny Ferguson, and provides Personal Leadership Development. They are committed to creating permanent positive change that impacts each individual they touch. The organization’s philosophy is based on the belief that it is not important to simply be an outstanding leader but about how many leaders you can develop, and their goal is to pass this on to delegates attending their courses.
Over 35,000 delegates from across the globe have experienced their programs, which are renowned for the fast and dramatic results that they achieve, both for the organization and for the individual.
Wisdom8
Wisdom8 is a boutique, international coaching firm that works with CEOs, Executive Boards, and emerging C-Suite leaders, to accelerate executive performance and work towards greater business results.
Wisdom8, led by CEO, Katherine Tulpa, has been running the Coaching Faculty for the both our Scholarship and Fellowship Programs in the UK and EMEA for over 9 years, and recently for the Fellowship Program in the US.
Additional thanks go to
Jak & London WordPress Boutique for WordPress web development, hosting and site maintenance.
Academy People
Featured Fellow
Simon Jackson, Customer & Digital Director, Screwfix
Simon was the CMO of Virgin Connect (former Flybe…and the new go-to name in regional flying) where he leads a transformation of the Flybe brand…
Featured Scholar
Breffni Horgan, Director of Product – Hostelworld Group
Breffni Horgan is Director of Product at the Hostelworld Group, the leading global hostel-booking platform. She joined the Hostelworld Group in 2010 and has held…
Featured Coach
Professor Jonathan Perks MBE
Master Certified Coach, CEO’s Trusted Leadership Advisor and Honorary Visiting Professor in Leadership at Cass Business School. Jonathan will bring you a breadth and depth…
Featured Mentor
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
