Meet our Partners
We are incredibly lucky to be supported by some of the biggest brands in the UK. These companies have provided the financial support which enables us to deliver our programs in the UK. In doing so they have demonstrated their dedication to promoting marketing excellence, passion for developing exceptional marketing talent and the philanthropic commitment to investing in the industry as a whole.
If you are interested in becoming a Premier Partner or wish to discuss ways to get involved at a corporate level please email sherilyn@themarketingacademy.org
Fellowship Premier Partners
The Fellowship program is developed in partnership with McKinsey & Company and sponsored by Facebook.
McKinsey & Company
The Fellowship Program is developed in Partnership with McKinsey & Company who are a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not for profits. They help their clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, they have built a firm uniquely equipped to this task.
The CMO Club
The CMO Club is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment.
Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world. The CMO Club was founded by seasoned marketing executive, Pete Krainik in 2008.
Our Membership is 650+ CMOs strong and growing, representing both B2B and B2C brands. You can find CMO Club Chapters in over 30 cities across the globe. Fueled by dynamic peer-to-peer problem-solving, inspirational and educational events, and insights into the latest marketing trends and cutting-edge innovation, the CMO Club is the place to be for the world’s top marketing executives.
Scholarship Premier Partners
KFC Global
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders, of course, and now KFC is the world’s most popular chicken restaurant chain, specializing in that same Original Recipe® along with Extra Crispy™ chicken, home-style sides and buttermilk biscuits.
There are over 20,500 KFC outlets in more than 125 countries and territories around the world. And you know what? There’s still a cook in a kitchen in every last one of them, freshly preparing delicious, complete family meals at affordable prices.
Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
PHD
PHD London was the founding office of the first truly planning-led media agency in the UK. Today it is now part of a 70 office global network, home of PHD’s worldwide management team and part of Omnicom Media Group. From its inception, PHD has always been one of the UK’s most forward-thinking media agencies, renowned for challenging convention, breaking new ground in communications thinking and ultimately looking to find a better way in everything we do.
Finding a better way manifests itself in many ways – from being the first media agency in the UK to launch its own affiliates network to offering the most comprehensive media education programme to 200 clients, for free, to employing our own in-house recruitment specialist to ensure we attract the best talent and reduce the amount of money we spend finding them.
This approach, coupled with the buying power we offer through Omnicom Media Group’s centralised negotiation point OPera has attracted a diverse client list which includes Sainsbury’s, Cadbury, Confused.com, Warner Bros., ING Direct, and our founding client The Guardian, who we have worked with for 20 years.
Mars Wrigley
When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our Mars Wrigley iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles® are enjoyed in more than 180 countries. We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population. From chocolate to chewing gum, we have more than 34,000 Associates working hard to improve the way we source, make and market our products, so our consumers can enjoy them even more. With rigorous testing for the safety, taste and quality of our treats, we ensure that the world of tomorrow will have even more smiles, and that we’re still making candy the same way Frank C. Mars did: one piece at a time.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
BT
BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and across the world, where we provide fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
In the UK we are a leading communications services provider, selling products and services to consumers, small and medium sized enterprises and the public sector. We also sell wholesale products and services to communications providers in the UK and around the world. Globally, we supply managed networked IT services to multinational corporations, domestic businesses and national and local government organisations.
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.
ITV
ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK. In addition to traditional broadcasting on channels, ITV delivers content on demand through numerous platforms, both directly and via ITV Player. Through ITV Studios content is produced for both ITV channels and third parties in the UK and increasingly overseas. ITV’s distribution business sells finished programmes and formats worldwide.
Fellowship Alumni Partners
The Fellowship Alumni program is sponsored by:
Capita is a consulting, digital services and software business.
We are driven by our purpose: to create better outcomes – for our employees, clients and customers, suppliers and partners, investors, and society.
We are committed to being a responsible business – in how we operate, serve society, respect our people and the environment, and deliver attractive returns to our investors.
Every day we help millions of people, by delivering innovative solutions to transform and simplify the connections between businesses and customers, governments and citizens.
We partner with clients and provide them with the insight and cutting-edge technologies that give time back, allowing them to focus on what they do best and making people’s lives easier and simpler.
We operate in the UK, Europe, India and South Africa – and across six divisions: Software; Technology Solutions; People Solutions; Customer Management; Government Services and Specialist Services.
The CMO Club is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment.
Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world. The CMO Club was founded by seasoned marketing executive, Pete Krainik in 2008.
Our Membership is 650+ CMOs strong and growing, representing both B2B and B2C brands. You can find CMO Club Chapters in over 30 cities across the globe. Fueled by dynamic peer-to-peer problem-solving, inspirational and educational events, and insights into the latest marketing trends and cutting-edge innovation, the CMO Club is the place to be for the world’s top marketing executives.
Community & Virtual Campus Partners
The Virtual Campus is sponsored by:
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.
Amazon.com was founded in 1994 with Amazon’s mission is to be Earth’s most customer-centric company. Amazon offers low prices and fast delivery on millions of items, designs and builds the bestselling Kindle hardware, and empowers companies and governments in over 190 countries around the world with the leading cloud computing infrastructure through its Amazon Web Services offering.
Zapnito is the SaaS platform that helps brands deliver expertise on-demand and build sustainable communities. We help knowledge-sharing industries, event organizers, healthcare organizations and more to connect with their audiences, drive revenue and reach business goals.
Faculty Learning Partners
These fabulous organisations contribute to the coaching and leadership development of our programs.
Thomas Barta
Thomas Barta is the world’s premier expert, author, and keynote speaker on marketing leadership.
Thomas is a former partner of McKinsey. His pioneering research brings a fresh perspective to the customer organization: leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.
He is the author of the leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill). He writes for numerous publications from Forbes to Marketing Week.
After a fast-track marketing career at Kimberly-Clark (Kleenex), where he led the growth of large international brands, Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. He later became the client strategy advisor to McKinsey’s global board of directors. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority.
For the CMO Fellowship (a McKinsey and Marketing Academy program to prepare CMOs for a CEO role), Thomas serves as its long-standing leadership dean. For a select group of global CMOs, Thomas serves as their personal advisor.
Thomas holds an MBA from London Business School and a Master’s in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).
Wisdom8
Wisdom8 is a boutique, international coaching firm that works with CEOs, Executive Boards, and emerging C-Suite leaders, to accelerate executive performance and work towards greater business results.
Wisdom8, led by CEO Katherine Tulpa, has been running the Coaching Faculty for the both the Scholars and Fellows program, for the UK/Europe Marketing Academy, for over 9 years and recently for the Fellowship Program in the U.S.
The Living Leader
Our Personal Leadership Program provides a powerful springboard for generating the understanding and co-operation required for success as well as exploring abilities and expanding horizons and explains the fundamental elements of creating an environment where individuals can think clearly, deeply and creatively.
The Living Leader is headed by Penny Ferguson and provides Personal Leadership Development. We are committed to creating permanent positive change that impacts each individual we touch. Our philosophy is based on the belief that it is not important to simply be an outstanding leader but about how many leaders you can develop and our goal is to pass this on to delegates attending our courses.
Over 35,000 delegates from across the globe have experienced our programs, which are renowned for the fast and dramatic results that they achieve, both for the organization and for the individual.
T: 01635 276333
Media Partners
Additional thanks goes to
Jak & London WordPress Boutique for WordPress web development, hosting and site maintenance.
Academy People
Featured Fellow
Keith Moor, CMO – Camelot UK
Keith is joining Camelot in the Autumn of 2019 as their Chief Marketing Officer and a member of their Executive Management Team. Keith had a…
Featured Scholar
Bella Blenkinsopp, Head of Communications and Philanthropy – DB Ventures Ltd
A strategic and entrepreneurial marketer specialising in global brand strategy and disruptive communications, Bella currently holds the position of PR Manager with David Beckham working…
Featured Coach
Syl Saller CBE, Chief Marketing Officer for Diageo
Syl Saller CBE is the Chief Marketing Officer for Diageo and a member of Diageo’s Executive Committee. Diageo is the world’s leading premium drinks business…
Featured Mentor
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
