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Keith Moor, CMO – Camelot UK

Keith was Santander UK’s, Chief Marketing Officer, managing a newly combined marketing function that supports the UK Bank. Keith and his team are responsible for all the marketing, communication, brand strategy and sponsorship requirements across the business spanning Retail, SME and Corporate Marketing.

Keith joined Santander (then Abbey National) in 1995 from Prospero Direct; during his 19 years with the bank he has held a number of positions within the Marketing area: Head of Advertising & Internal Communications, Head of Innovation & Customer Management, Head of Communication Planning, Evaluation & Sponsorship taking up the position of Director of Brand & Communications in May 2008. In November 2013 Keith became the first Chief Marketing Officer in Santander UK.

Keith has significant experience of leading and implementing the development of integrated brand and communications strategies and substantial projects across large cross-functional teams, delivering substantial tangible value to the business.

Keith is a Board Member of Haverstock Academy, Trustee and Board Member of Santander Charitable Trust & Foundation, and Director & Council Member of ISBA.

Keith lives in London with his wife and two children. He is a keen cyclist, fan of live music, enthusiastic skier and lifelong fan of Liverpool FC.

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