Keith Moor, CMO – Camelot UK

Keith is joining Camelot in the Autumn of 2019 as their Chief Marketing Officer and a member of their Executive Management Team.

Keith had a long career at Santander UK having joined Abbey National in 1995. During his 25 years with the bank he held a number of positions and became the first Chief Marketing Officer in January 2014, followed by a member of their Executive Committee in April 2017.

He launched the Santander UK brand in 2010, its award winning 1l2l3 Current Account, Santander Cycles and most recently, Santander’s new purpose led campaign fronted by Ant & Dec.

Keith is a Fellow of the Marketing Academy, Council Member and Treasurer of ISBA, Trustee of the Santander Foundation, Board Member of the Mobile Marketing Association EMEA and Member of the DMI Global Industry Advisory Council.

He lives in North West London with his wife and two children, is a keen cyclist, fan of live music, enthusiastic skier and lifelong supporter of Liverpool FC.