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Rachael Powell, Chief Customer Officer – Xero

Founded in 2006 in New Zealand and listed on the ASX, Xero is one of the fastest growing Software as a Service companies globally employing a world-class team of more than 3,000 people. Supporting the Small Business market with cloud-based software solutions, Xero leads the New Zealand, Australian, and United Kingdom markets whilst growing rapidly in the
USA and Asia.

Based in Australia, Rachael is the Chief Customer Officer at Xero and a member of the Executive Leadership Team. She is responsible for global sales, marketing, communications, and customer functions. Rachael joined Xero in 2016, as the Chief People Officer and her portfolio expanded over the four years to include marketing, communications and customer experience. Throughout her career Rachael has held leadership positions in marketing, sales and HR/Talent, predominantly in digital and technology companies including IBM where she spent over a decade.

Rachael’s current role is uniquely designed to include global sales, marketing, digital transformation and the customer experience as they are intrinsically connected and drive the rapid growth of this digital company. Rachael is responsible for ensuring world class systems, tools and processes are designed to run an effective go-to-market operating model across a matrix global to regional structure. She draws on her strategy and collaboration skills to keep the functions of the business aligned and focused on delivering to over 2 million customers.

Rachael has built an excellent track record in building and growing highly engaged and effective teams, playing to their strengths, focused on customer centricity and planning for scale. Rachael strongly believes that a compelling customer experience must resonate from the inside-out and advocates for positive engagement programs to effectively mobilise the business strategy at scale. Rachael has a Masters in Applied Positive Psychology, a Masters in Business Administration, and a Bachelor of Business.”