Shadi Halliwell, CMO – Three UK

Shadi Halliwell joined Three UK as Chief Marketing Officer in September 2017. Prior to this she was with Harvey Nichols as Group Creative & Marketing Director for three years and worked closely with CEO and Board to embark on a radical transformation programme to rejuvenate the brand’s physical stores, customer service experience and digital platforms.

Prior to that, Shadi spent 23 years at O2 as the driving force behind the first exclusive UK retail launch of the iPhone handset and a slew of award-winning campaigns. Shadi also spearheaded the brand’s journey into the entertainment sector, most notably relaunching the iconic Millennium Dome as The O2 Arena.

Throughout her career, Shadi has always put the customer and customer loyalty at the heart of her brand strategies. First with Priority Tickets and Priority Moments at O2, and more recently with the launch of Rewards by Harvey Nichols, an innovative loyalty app which offers its members perks and privileges every three months – the first of its kind in the luxury market.

Shadi and her brother Joe run a family business making high quality human grade dog treats in a bakery in Devon. The Dog Treat Company is a passion for both of them, trying to provide quality products to ensure better nutrition for our favourite furry companions.

In her spare time, Shadi is a keen amateur jockey. Her appetite for challenge led her to enter the Goodwood Magnolia Cup without ever having ridden a horse. Her fearless spirit (and a gruelling training regime) took her to the track and has led to a passion for horseracing that saw her hoof the turf for a fourth consecutive year in 2018.