Adam is the Head of Brand Experience at London based tech start-up Sliide. The Sliide app is an Africa focused content delivery platform, and voted the World’s Most Innovative App at Mobile World Congress 2017. The Sliide app is changing the way African consumers interact with their phones.
Sliide shows targeted relevant news stories on your smartphone lock screen, and rewards you each month with free mobile data and airtime (minutes/texts), just for using your phone. Sliide’s curated news feed includes branded content and adverts, and they use a portion of the revenue generated to buy data and airtime from mobile network operators to distribute to their users for free – providing people in emerging markets with free access to the internet. At Sliide, alongside his other responsibilities, Adam oversees all touch points with the brand, including: Marketing; Advertising; Product & Graphic Design; and Customer Service. As one of Sliide’s first employees, Adam has helped the company establish itself as a globally recognised award winning innovator in the industry.
Prior to working at Sliide, Adam spent nearly four years working in Marketing and Brand for Red Bull, where he worked on some of the companies’ most successful national marketing and advertising campaigns. This is where Adam honed his marketing skills, including working on projects across print, out of home, digital, social, TV, indirect sampling, and consumer facing in-store advertising. Adam’s background is in graphic design, where he started his career before moving more towards branding and marketing, although he is still heavily involved in all aspects of design at Sliide.