Alex was prviously Product Director at Nice since the start of 2015, leading strategy and the development of digital products and services for clients in financial services, travel, entertainment and the price-comparison market.Prior to his move into digital, Alex was an Account Director at Karmarama, the full-service communications agency which acquired Nice at the end of 2014.
While at Karmarama, Alex ran Air New Zealand, blinkbox, Virgin Active, Wells and Young, and Advertising Week Europe, having previously worked on BBC, Nintendo and eHarmony. Alex has played a key role in the integration of the two agencies, leading Nice’s contribution on joint-pitches including Barnado’s and Confused.com.
Passionate about talent, Alex established Karmarma’a work experience programme, KEEN, and ran this for two years, positioning it as a pool of talent from which to hire and also building relationships with disadvantaged schools in the local area, to offer their students opportunities in advertising.
Since handing over the reins, Alex continues to mentor talent, both internally and in the wider industry.At the start of all this was JWT, where Alex began his career as a graduate, delivering a global rebrand for Shell Corporate.
Outside of work, Alex pursues his passion for boxing and street art.