Alison is currently Marketing Director at start-up LOVESPACE: the UK’s first and largest by-the-box storage company, where she is responsible for growth.
Previously she was at mobile network giffgaff for over 4 years as Head of Acquisition, leading the direct response team responsible for driving new customer acquisition and regularly smashing growth targets.
Prior to giffgaff Alison was Marketing Manager for Naim Audio, a leading premium audio brand, where she established and led the team responsible for all marketing activity for 6 years. Highlights include launching an exclusive partnership with Bentley Motors and winning multiple industry awards.
Alison joined Naim from innovative design consultancy ML Electronics where she was Marketing Manager, establishing the company’s marketing function and getting a taste for driving business growth.
Alison graduated in 2002 with a BA (Hons) in International Marketing Management (which included a year working in Germany for a branding agency – she’s still working on her German). She began her career working for a company importing garden furniture, where she oversaw all marketing. This was followed by a stint agency-side working on a variety of brand partnerships for accounts including Liverpool Victoria and Daimler Chrysler.
Alison is a member of the Chartered Institute of Marketing, holds the CIM Post-Graduate Diploma in Marketing and is also a Chartered Marketer. More recently she completed Seth Godin’s altMBA programme. She enjoys maintaining links with her fellow Marketing Academy scholars through the Alumni programme and mentoring marketers starting out in their careers.