Amanda is a communications professional with a strong track record of delivering results, both in agency and in-house. Previously she was Head of Communications at Marketing Birmingham, the area’s strategic marketing organisation, Amanda was responsible for devising the organisation’s communications and stakeholder relations strategies, their implementation and evaluation across its three programme areas including inward investment, leisure and business tourism and strategic promotion of the Birmingham area nationally and internationally. She also lead on all corporate communications, partner engagement and events.
Amanda was selected as the Midlands Young Communicator of the Year at the CIPR Pride Awards in 2012. In the same year, just 18 months after starting in her role at Marketing Birmingham, Amanda led her team to win the Best Use of Media Relations category and take silver for In-House Team of the Year. The team was also shortlisted for In-House Team of the Year at the national Public Relations Consultants Association (PRCA) Awards.
Starting her career in the graduate programme of global PR firm Hill+Knowlton, Amanda specialised in corporate, financial and crisis communications, working with clients including De Beers Diamonds, food manufacturer Bakkavor, Family Investments, Business in Sport and Leisure and HSBC. Moving to The BIG Partnership, the largest independent PR agency in the UK, Amanda managed the accounts of some of the company’s biggest clients, including KPMG, Standard Life, Goodman; the Scottish Council for Development and Industry (SCDI) and BusinessClubs Scotland. She also managed the account for Clydesdale and Yorkshire Bank’s business banking arm, which she grew before winning the Bank’s consumer banking brief – making it one of the agency’s biggest clients. Amanda is a Board Director of The Birmingham Leadership Foundation, which provides opportunities for young people aged 16 – 30 from Birmingham’s most challenged communities. She is also a member of the CIPR Midlands Executive Committee.