Andy has always been fascinated with people and what motivates them. Creating solutions through products, platforms, partnerships and people that are commercially outstanding is the driving force behind why he co-founded ‘Something Inc’.
Something Inc is the fastest growing global comms agency. They are re-writing the rules to make the world a much more creatively accessible, relevant and interesting place but not at the expense of successful commerce.
Somethings main partner is Diageo where they deliver end to end marketing for some of the worlds most exciting brands. Something is creating and evolving business models, balancing solutions that work for consumers and commerce as well as building world class teams, talent and cultures for brands.
Andy experience includes 8 years working for companies from Woolworths to TBWA and with brands from Universal to Sony. 4 years on the frontline of marketing creating everything from social infrastructure to persuasive messaging solutions for brands like Pepsico and Tesco. 4 years founding, building and selling tech and marketing products.
Andy’s day to day focus is on delivering sustainable marketing models, partnerships for growth and revenue, securing brand investment and leveraging market ops to build audiences.
Simply put, Andy understands what triggers behaviour and uses this to create solutions that deliver value to brands and audiences.
Andy can support the Alumni as he:
Understands brands, product marketing, creative culture, business big & small, investment & people.
Can help you make your brand relevant and more profitable through strategy, activation, talent & leadership.