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Anna Covell – Board Account Director, AMV BBDO

Anna currently runs operations across BT’s group brand division and consumer mobile business, and is leading development of a launch campaign for the CICC, a consortium of construction industry companies, to encourage considerate road behaviour.

Anna joined AMV in 2015 to work on one of the agency’s pillar accounts, BT, and the Department for Transport road safety brand, THINK!. In the last 2 years, Anna has lead teams to launch and establish BT Mobile with multimillion cross-media campaigns, and create the first anti drink-driving TV campaign in 10 years for DfT, which successfully shifted attitudes and was awarded at D&AD in 2016.

Anna began her career at WCRS working on Sky, and continued to stay on the account working across several parts of the business, ultimately leading the broadband team when she left 5 years later. Alongside this Anna also worked on and converted several new business opportunities including Warburtons and Sky Ireland, and ran The Greater London Authority account in the lead up to the London Mayoral election. Anna left WCRS in 2014 to manage the Thomson account at BMB, and launched their new European brand platform as well as heading up the Legoland account, leading on their new global campaign.

Outside of client responsibilities Anna also takes an active role in helping to manage future talent and is in the process of rolling out a new AMV graduate training programme. Anna is also a nominated mentor in the Omnicom mentoring scheme.

Away from the industry, Anna loves trying out new recipes on unsuspecting friends and family; and she’s a keen, albeit fair-weather, cyclist.