Charlotte joined the founding team of social media agency, Born Social, in 2012 to head up client services. She has since risen to take on the role of Managing Director and has seen the company grow into one of the UK’s leading social media agencies. Born Social now create and deliver social media strategies for hundreds of challenger brands – ‘Davids’, not Goliaths – globally. Charlotte’s vision for the agency is driven by her strong beliefs that social media is the marketing platform that has the most to offer brands and that the world is better place when David wins.
On a macro level, Charlotte is responsible for shaping the vision for Born Social and developing the company culture and operational systems to achieve it. Day to day she spends most of her time working closely with the Leadership team on personally and professionally developing their young, ambitious team. Charlotte is incredibly passionate about creating an open, people-first culture and developing an inspired team of people who are better than her.
Outside of Born Social, Charlotte is an active member of The Agency Collective, an avid supporter of Women in Marketing after winning their ‘One to Watch’ award in 2016, is a 2017 mentor for The Seed Fund and regularly speaks on the subject of women and leadership.