Charlotte was previously Senior Product Manager at L’Oreal, working on Maybelline, the world’s number 1 makeup brand. She co-leads the product team in the U.K., working across brand strategy, media planning, campaign management, trade marketing and merchandising. She loves working with the energy and passion of a team who in 2016 delivered the highest value growth in the market of existing brands and grew 5x faster than their main competitor. Most recently, Charlotte was proud to take a leading role in a multi-functional team to re-launch Maybelline Foundation, with the aim of reinvigorating consumer consideration for this strategic product pillar. Working closely with the Insights Team and agency partners, the team delivered a campaign that saw the strongest growth on Maybelline Foundation in nearly two years.
Prior to taking a leadership role in the team, Charlotte worked on Maybelline Colour. Over two years she achieved double-digit growth with record-breaking launches, a re-worked media plan with stronger digital focus, and a new promotional plan that capitalised on market seasonality. Charlotte also has a strong commercial background, having started her career at L’Oreal in Sales as an Account Manager, first on Sainsbury’s and latterly Tesco, where she honed her negotiation skills and a head for numbers.
Outside work Charlotte is a keen singer in two choirs, and is regularly found at the theatre.