Fritha currently heads up the global social media strategy for high street heavy weight, Topshop. Here, she has been tasked with driving brand awareness, revenue growth and customer retention via the brand’s 9 social media platforms. Her role also looks after the integration of social content and platforms into the e-commerce, in store and customer support experiences. Twice a year, Fritha’s role goes into overdrive as Topshop enters its biggest campaign periods, the February and September London Fashion Weeks.
For this, she works on the team who fuse tech, fashion and digital media to take what has historically been a closed door industry event, to the world. Before moving to the UK, Fritha lead the Planning team at Contagion (NZ) delivering successful national and international campaigns across a breadth of Retail, Telecommunications, FMCG and Tourism clients.
Fritha is an obsessive problem solver and has a genuine love for work that requires finding innovative solutions to meet a business objective. Outside of work Fritha loves to run, travel and write.
She is currently four and a half months into a self-set challenge to write a blog post every day for a year; a project that has resulted in many late nights but still remains fun and slightly addictive.