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Gina Head, European Brand Manager WHISKAS – Mars Petcare Inc

Gina Head is the European Brand Manager for WHISKAS, managing the P&L across 38 countries in the EMEA region and responsible for delivering the growth and innovation agenda. Famous for business transformation and with a proven track record of P&L turnaround Gina has been employed by MARS Petcare Inc for the last 6 years. Shortly after joining she was identified for a Fast Track development programme after successfully launching two new dog food products to the UK market. Gina was subsequently promoted to Senior Brand Manager for the WHISKAS brand in the UK delivering a full P&L turnaround and two consecutive years of profitable growth before being promoted to the European WHISKAS role she holds currently.

Gina’s truly authentic leadership style couples her curiosity with her passion for people. Gina is famous for her passion and energy. She’s driven by a desire to understand what make people tick – making her a great marketer and able to engage a wide group of people behind her vision and purpose. She is a Mars Recruitment Ambassador, a member of the #womenofmars programme encouraging diversity and a marketing mentor at Mars.

Passionate about self-development Gina has a CIM Postgraduate Diploma in Marketing and is a recent graduate of the Magpie Leadership course. Gina also has a further seven years broad marketing experience across consumer technology, financial services, retail and the fitness industries.

Outside of her work, Gina is a proud wife and mother, football and rugby fan and loves to travel. Originally a long distance runner she can now be found pounding the pavements in her new sport of long distance pram pushing.