Helen Lawrence, Global Head of Social Media – Twitter

Helen is currently Head of Creative Agency for Twitter, prior to this she was Strategist on BBH Labs working for BBH London. Labs is BBH’s global innovation unit. It is tasked with pioneering new outputs and approaches: exploring emerging platforms and behaviours on behalf of brands and developing new agency models along the way. Previous to this Helen was Marketing Manager for New Platforms at ASOS, focussing on mobile, tablets and consoles.

Helen’s grounding in emerging technologies began at digital agency Dare, joining as their sole Social Media Planner and building it into a social media department, then into an award winning sub agency within Dare – Dare Social. As well as campaign work, she looked at how social media would fit into their client’s digital strategy, how it would fit within their company and they could use it to change the way they do business.