Inspired by the increasing impact technology is having on Marketing and Business growth – Kate joined Decoded and their mission to demystify technology in July 2014. She shares Decoded’s belief that everyone can be empowered through an understanding of the languages behind the screen and strives to bring this belief to everything she does.
Kate has worked with some of the world’s largest organisations to help them better understand and harness the power of technology for growth and improvement within their business and to embrace the rapidly evolving consumer behaviour to benefit their organisations. Kate has partnered with varied brands including MasterCard, Burberry, TalkTalk and Turner Broadcasting to help them achieve meaningful digital transformation for our Digital Age, from the inside out. Working with people through continuous growth is Kate’s passion – and at Decoded she is realising this by engaging with everyone from leadership teams, marketing functions and beyond, to ensure innovation and technology lie at the heart of companies marketing and growth strategy.
Kate is a passionate advocate for Digital Enlightenment and the unique power of Marketing to understand and create a meaningful dialogue with the customer, through code, data and emerging technologies. Before joining Decoded – Kate was Account Director at Propeller Communications, a leading digital agency based in Covent Garden, where she worked with hundreds of London’s top hospitality businesses creating their online presence and responsible for their overall digital marketing strategy. Kate is a firm believer that the understanding and leveraging of technology and innovation – combined with an informed data driven marketing strategy -is a key driver of business growth. After graduating with a degree in European Studies from Trinity College Dublin, went on to receive a first from her PR postgraduate at National College of Ireland and worked for a time within Public Relations, before finding her true calling in Digital Marketing and business development.