Kate was currently the Marketing Manager for Captain Morgan in Diageo Europe. In this role Kate was responsible for all elements of the Captain Morgan brand and works with a team across Europe. Prior to this Kate was Senior Innovation Manager working for the Africa Innovation team at Diageo. Kate was responsible for delivering game changing innovation for the Africa region that delivered incremental growth and overcame brand challenges. Kate managed the fastest ever new to world innovation brand globally for Diageo called Orijin. During this time, Kate led brand strategy globally, advertising and the future innovation pipeline. Prior to this, she worked on one of Diageo’s global priority brands Baileys, leading PR and the biggest ever product launch in Western Europe with Baileys Chocolat Luxe across 9 countries.
Kate joined Diageo 8 years ago as a graduate in the Global Travel and Middle East business. Kate was responsible for creating competition beating whisky innovation for Global Travel and held Brand Marketing roles which included 3 years living in Dubai managing white spirits, beer and the luxury spirits portfolio for Dubai, Lebanon and North Africa across domestic, duty free and distributor channels. During this time she led strategic review of the vodka portfolio, doubled market share for Guinness and managed the development and execution of Smirnoff’s communication strategy including the through the line activation of the first Smirnoff Nightlife Exchange Project in Lebanon.
Kate is an ambitious thinker who challenges convention, has a positive outlook on life and inspires those around her. Kate also volunteers as part of Inspire and was a Magpie Scholar in 2015.
