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Madelaine Allen, Head of Axiom Europe, Axiom, a division of The Creative Engagement Group

As Head of Axiom Europe, Maddy is on a growth ambition for the specialist healthcare agency within the EU, building out from a strong US heritage. Prior to this Maddy co-led the client services team across The Creative Engagement Group and is part of the management team.

Maddy joined The Creative Engagement Group in 2009 delivering for clients in the pharmaceutical and biotech industry across small intimate brand forums to large international conferences and brand experiential.
Over the years Maddy expanded beyond events taking an interest in healthcare strategy, marketing and omni-channel delivery. Maddy went on to lead accounts for some of the largest pharmaceutical organisations in the world delivering across the UK, Europe, America and Asia. Her experience includes strategy planning, scientific community engagement, brand engagement, leadership engagement, employee engagement, film, digital, virtual, event and exhibitions, and her team’s projects have received a variety of PM awards. Maddy has led the growth of two of the agency’s largest pharmaceutical clients, working at c-suite level, clients include AstraZeneca, Novartis and Roche.

Maddy has a passion in behavioural psychology, is a trained facilitator and speaker coach, recently qualifying as a Neuro-Linguistic Programming Business Practitioner. As an avid believer in giving back as well as supporting and encouraging others to fulfil their potential and stretch their limits, Maddy enjoys coaching and mentoring others, she continues to return to university as a guest lecturer, spent 2 months in Uganda building a school, has supported the delivery of celebrity ski events to raise money for charity, and completed the London Marathon for Marie Curie.

After qualifying as a ski instructor in 2005, Maddy continues to pursue her love of skiing and will return to the mountains at every opportunity with her husband and little boy.