Mario is Brand & Comms Director for Simba Sleep, leading brand evolution, strategic brand communications and global market expansion. Prior, he was heading up the Global Brand team at Hive, taking the brand from the UK into several European markets, the US and Canada, and leading on Hive’s rebrand. Mario was working at Lloyds Banking Group, defining brand strategy and experience for Halifax after having worked on the EE brand launch. He came to the UK in 2010, working in Orange’s Global Brand Team, looking after sponsorships and heading up their first pan-European partnership for EURO 2012. He’s a brand marketing allrounder, having done most things from mobile banners to PR crisis communication to global brand strategy, and everything in between.
Originally from Austria, he enjoys the cultural life in London, can be found nosing around exhibitions, and does a fair bit of travelling these days.