Nick was a Senior Marketing Manager at the Guardian, where he worked across Guardian membership, newspapers and subscriptions, as well as being responsible for core brand marketing. Nick began life at the Guardian overseeing the launch of their membership scheme. During this period he developed the marketing approach which focused on building readers’ emotional connection to the brand and using major moments in the news agenda to drive customer acquisition. This has helped deliver over 200,000 members, and has become the basis for the business’ marketing of its subscription products.
At a time of national and international turmoil, over the last year Nick has managed the Guardian’s brand marketing response to everything from Brexit to the election of Donald Trump. With a focus on ensuring the brand was topical and relevant, he has overseen campaigns that have both underlined the Guardian’s place in the world and driven significant commercial returns. One of Nick’s campaigns – the Guardian’s Brexit Crackers – was also acquired by the V&A Museum and added to their permanent collection. Prior to joining the Guardian, Nick worked at Southbank Centre, one of the world’s leading arts centres, where he managed the marketing for the Gigs and Contemporary Music, and Performance and Dance programmes, as well a number of major festivals.
Outside of work, Nick is on the board of Omnibus, a new theatre in London which he helped launch in 2013. Previously he has also volunteered with Hackney Pirates, an education charity for underprivileged young people. Nick is also a keen sportsman and took on the London Marathon in 2017, raising money for the Teenage Cancer Trust.