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Ross Farquhar, CMO – Wagamama

Ross is Chief Marketing Officer at wagamama, the Asian-inspired restaurant chain with over 160 outlets around the world and ambitious growth plans under the ownership of The Restaurant Group.

Prior to that he spent roughly seven years agency-side at Grey, MullenLowe and most notably 101 where he got to think about problems for clients like Subaru, Zoopla and Dunelm, as well as leading the client service function across the business. In 2012 he was named ‘One to Watch’ by Campaign, completed the IPA Excellence Diploma and only set the office alarm off a handful of times.

Ross joined Cadbury straight out of university, and got a taste of lots of things – front line field sales, category marketing, national account management with Sainsbury’s. But he found his home in brand marketing, initially working on Creme Egg and Snaps during the years when the answer to every question was ‘flash mob’. He avoided doing any flash mobs.

His last role saw him working on pretty much every bar of Cadbury chocolate that wasn’t Dairy Milk. Namely Wispa (“For the Love of Wispa”, “Wispa Gold Messages”), Crunchie (“Crunchie Rocks” NPD & TV campaign), Double Decker, Boost (Dave – “Witty Weekender” Sponsorship) and Freddo (nothing the outside world would see, but a quite nice strategy in place).

Specialties: Flipchart writing and knowing the difference between positioning, essence and architecture.

 

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