As the head of marketing across a number of skincare brands at L’Oréal, Sarah leads a team of cross functional experts. This includes marketing, communications and digital, who are responsible for brand strategy in the UK, including new product launches, compelling media campaigns and engaging activations.
Sarah recently returned to the UK, having spent the last few years living in Switzerland where she worked as a Global Marketing Manager for the Iconic chocolate company Lindt&Sprungli. Here, Sarah led the advertising and product development for brands such as Lindor, and defined the long term brand strategy for markets internationally. Highlights included working next door to a chocolate factory and launching exciting innovation such as Lindt chocolate spread!
Sarah began her career in marketing at Unilever and spent 5 years at the FMCG Giant, working in local and global marketing roles across a number of brands including Dove, Magnum and Ben & Jerry’s. During her different roles Sarah established a reputation for digital marketing, running the first campaign to use only user generated content which also secured her awards for both Best Digital Campaign and Best Disruptive Communication Campaign. Her time at Unilever also fostered Sarah’s passion for working on brands with the power to change behaviour and make a greater contribution to society, such as the Ben & Jerrys “I Dough” campaign that championed and celebrated the same sex marriage law in Ireland.
Outside of work Sarah is passionate about learning and education and a firm believer in the power of sharing knowledge. She is a member of a number of cross company industry groups including the CEW and acts as a mentor on the Cherie Blair Mentoring Programme.
An advocate of exercise and movement Sarah has completed a number of marathons, triathlons and an Ironman 70.3km.
