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Sophie Howard, Industry Marketing ManagerFacebook and Instagram UK for Facebook

Sophie has recently joined Facebook as their Industry Marketing Manager (July 2017). Previous to this she worked at 3 Monkeys for over six years, and headed up five client teams within the corporate division of the business. Sophie was Account Director, a role she held for over a year and a half, responsible for driving organic and new business growth in line with the agreed corporate ambition.

Whilst at 3 Monkeys she reported directly into two board leads, Sophie spent her time managing clients, developing integrated communications strategies and leading her teams through seamless execution.

Sophie is passionate about brand communications, developing human stories that resonate with real audiences – built off an understanding that brands are enablers of experiences, building relationships through engagements. Sophie invests a large amount of time in developing her relationships with client spokespeople, building trust and training them to bring the brand story to life with a human personality – through interviews, presentations, speaker sessions and online profile management.

Sophie specialises in end-to-end communication, developing channel agnostic campaigns that reach multiple audiences with one tailored story. She takes a fresh approach to public relations, challenging what works today looking at the proliferation of platforms impacting consumer behaviour.

Currently heading up accounts including Starbucks, Bing, Lift London and Connexity, Sophie has previously worked on a raft of brands including, Simply Business, Microsoft Advertising, Taylor Wessing, Trustpilot, Standard Life, Wired Sussex, Monster and Gumtree.

Sophie also invests her time in growing relationship across the sector, regularly attending networking events and industry conferences. She actively works with the likes of Soho Create and Ad Week Europe.