Sophie Macaulay, Freelancer – Marketing Strategist

With over 12 years solid marketing experience across retail, FMCG and financial services in U.K. and international markets, Sophie is currently a freelance marketing strategist working for a number of SMEs, focusing on brand repositioning strategies.

Sophie worked for Arla Foods for over 5 years, acting as senior brand manager on Cravendale, the UK’s leading milk brand worth £151m. She was responsible for the full marketing mix including the successful management and delivery of £10m annual marketing spend – highlights include the award winning multichannel partnership with Disney The Muppets in 2014 and Sport Relief partnership in 2015.

Prior to Arla, Sophie spent over 2years at Tesco as Senior brand manager in the Telecoms and Tesco Mobile team, working across advertising and in-store communications.

Sophie started her career working up to Account Director at WAR, Cambridge and Principles Communications, Leeds.