The Marketing Academy Announces New Fellowship Line-Up

Fellowships have been awarded to 17 leaders from the world of Marketing

The Marketing Academy, a voluntary non-profit organisation committed to developing marketing talent for the board room today releases the new of Fellows selected to take part in its highly respected Fellowship Programme.  This year’s cohort   includes: Guillaume Boutin, CMO, Canal +; Ian Cranna, VP Marketing & Category EMEA, Starbucks; Steven Overman, Global CMO at Kodak and Dominic Grounsell Global Marketing Director Travelex

The Fellowship, now in its third year,  is a highly selective part time programme which, as with all Marketing Academy programmes, is delivered free of charge. For 12 months, the Fellows will have access to board-level thinking and distinctive learning opportunities to prepare them for future CEO and board roles. The Fellows are mentored by the best. Current mentors include, Lord Stuart Rose, Ronan Dunne, CEO of O2, Stuart Fletcher Global CEO Bupa and Paul Geddes Group CEO of Direct Line

Sherilyn Shackell, Founder of The Marketing Academy says: “The role of the CEO has changed and the best CEOs’ know their customers inside out, a skill that marketers live and breathe. However, gaining the right exposure and experience to take the CMO to that coveted CEO position is something that takes work for the CMO and we look to bridge that gap to give them the confidence to succeed. We have a great cohort of Fellows again this year and we look forward to helping them on the journey to advance their already promising careers.”

The curriculum has been developed by McKinsey & Co and is supported by industry to ensure emerging CEOs have unparalleled training, exposure and insights for the top job. Since the programme’s inception several Fellows have already risen up the ranks and are making an impact like never before.

Peter Corijn, CMO Imperial Tobacco and Alumni of the Fellowship said, “The Marketing Academy’s Fellowship Programme is a unique and outstanding development opportunity for CMO’s aspiring to grow into CEO’s. The programme’s main attraction is the hard-nosed approach to business and strategy which is taught by partners of McKinsey, Slaughter and May and other excellent contributors. The participant dynamics are also highly enriching. I’d highly recommend it!”

Craig Inglis Director, Marketing at John Lewis and Alumni of the Fellowship said, “The passion and time invested by The Marketing Academy, McKinsey, Mentors and Coaches is quite remarkable. The Fellowship was a fantastic experience and it equipped me for the tools I need for my new Board role and spending time in a trusted environment with my peers proved to be very powerful. I truly believe this is now the most sought after programme for CMO’s across Europe.”

The programme kicks-off with a three day ‘Residential’ in January at McKinsey’s Alpine University in Austria. The main sponsors include ISBA, British Airways and Adobe.

John Travis, Vice President, EMEA Marketing, Adobe said, “As the digital transformation of business accelerates, the next generation of leaders will be required to tackle new business models and working styles. Right now, marketing is at the epicentre of this change and we are delighted to support the Marketing Academy, which aims to move marketing leaders at the top of their game into a board level or CEO position. The calibre of this years’ fellowship demonstrates the strength of this programme by identifying those who will be driving the digital economy of the future.”

 The Marketing Academy Fellowship Programme 2015 – Fellows

Anthony Ainsworth, E.On UK – B2B Director & Marketing Director

Carol Welch, Costa Coffee – Group Brand & Innovation Director

Deborah Dolce, TJX Europe – SVP & Group Marketing Director

Dominic Grounsell, Travelex – Global Marketing Director

Guillaume Boutin, Canal + – CMO

Guy North, Freeview – Managing Director

Hugh Pile, L’Oréal – CMO UK & Ireland

Ian Cranna, Starbucks – VP Marketing & Category EMEA

Janneke van der Kamp, Novartis Pharma – Global Business Franchise Head Neuroscience

Jennie Farmer, De Beers Diamond Jewellers – Global Brand Director & General Mgr Japan

Jeremy Ellis, TUI UK & Ireland – Marketing & Digital Director

Markus Rohrwild, Novartis Pharma – Global Business Franchise Head Cardio-Metabolic Medicines

Robbert Bakker, Aegon Nederland – CMO

Sally Abbott, Weetabix – Group Marketing Director

Shadi Halliwell, Harvey Nichols – Group Marketing & Creative Director

Steven Overman, Kodak – Global CMO & President Consumer & Film Division

Zoe Harris, Trinity Mirror – Group Marketing Director

About the Fellowship:

  • Applicants must have at least 15 years’ experience, be inspirational leaders and be able to demonstrate significant professional achievements in their career
  • There are three stages to the selection process: an application which is scrutinised by a panel, an online assessment and panel interviews.
  • The Fellows receive one-to one mentoring from some of the UK’s most high profile board chairs, non-executives, CEOs, CFOs, board members and influencers. In addition, they will have access to an extended network of top business leaders across all board functions
  • All Fellows will be given the opportunity to gain practical board experience as a nonexecutive, board Advisor or Trustee of a charity or social enterprise



The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience