Guy North, Executive Coach & Director, Guy North Consulting Ltd

My purpose as an Executive Coach is to help people unlock their true potential. My approach is to use my previous experience as a Board level leader to help achieve this. Working across different sectors in marketing and media, for many years I helped find consumer insights to successfully transform some of the UK’s favourite brands e.g., Freeview, BBC Sport, Carling and Top Gear. I am now working with clients to help find personal insights that will transform their leadership capability and performance. Transformation is a choice but must come from within and can be hard to bring about. That’s where I can help by supporting and challenging, working together with clients so they can fulfil their true potential. Combining my coaching training and qualifications with my previous leadership experience, my areas of coaching expertise include: – enabling the step up from functional Director to MD or CMO to CEO; working more effectively with Boards and stakeholders; introducing a coaching culture into teams; and unlocking the true potential of more introvert and quiet leaders. My mantra for working with all my clients is: “I’m always on your side, but also on your case.”